15 Best Mental Health Affiliate Programs: Mindful Marketing

Mental health has become a growing concern and area of focus in recent years. With anxiety, depression, and other disorders on the rise, more people are seeking tools and resources to improve their mental wellbeing. This presents a great opportunity for affiliate marketers to provide valuable solutions while also earning commissions.

In this article, I will share 15 of the top mental health affiliate programs available today. I evaluated each program based on its commission rate, cookie duration, services offered, and overall value to consumers. 

Whether you want to promote therapy resources, personal development tools, audiobooks, or weighted blankets, you’ll find promising options to consider.

1. Talkspace

Commission Rate: Up to $160 per eligible sale

Cookie Duration: 30 days

Talkspace makes professional therapy accessible and convenient through its web and mobile app. Customers can instantly message licensed therapists and schedule live video sessions. With plans starting at $69 per week, Talkspace offers an affordable way to get mental health support.

The Talkspace affiliate program pays up to $160 per sale and they even offer $12 for each customer you refer. This commission rate is incredibly favorable and they even have a recurring commission structure so you can continue to earn even after the client has signed up.

Talkspace also provides marketing collateral like banners and text links to help drive conversions.

2. Online Therapy

Commission Rate: $150 per conversion

Cookie Duration: 90 days

Similar to Talkspace, Online Therapy matches customers with vetted licensed counselors specializing in areas like addiction, trauma, relationships, and more. The easy-to-use platform and flexible pricing plans make therapy simpler.

As an Online Therapy affiliate, you can earn $150 for every new customer signup. Plus, your referrals receive 20% off their first month. With a 90-day cookie duration, you have ample time to close the sale after sending initial traffic. The high commission and discounts create a very attractive offer.

3. Muse

Commission Rate: 10% per sale

Cookie Duration: 30 days

For those struggling with distraction, focus, and sleep, Muse offers an innovative solution. Its brain-sensing headband monitors brain activity to provide personalized mindfulness exercises and meditation guidance through its app.

While the Muse affiliate program only pays 10% commissions, the average order value is $328. This means you earn around $33 per transaction. Muse is also constantly improving its offerings with new content and product updates to keep customers engaged.

4. Greater Minds

Commission Rate: 50% per sale

Cookie Duration: Unlisted

Greater Minds operates self-improvement sites like TheLawOfAttraction.com and eHypnosis.com. These platforms publish programs, courses, and audio downloads focused on personal growth topics like meditation, mindfulness, self-hypnosis, and more.

With a 50% commission rate on all sales, Greater Minds offers one of the most lucrative payout structures among mental health affiliate programs. 

You’ll earn half the proceeds from everything you sell, with no cap. While cookie duration details aren’t listed, the high commissions make up for this smaller downside.

5. Audible

Commission Rate: Various

Cookie Duration: 1 – 14 days

For consumers interested in learning through listening, Audible stands tall with the world’s largest library of audiobooks. This includes motivational books, meditation guides, personal development titles, and much more.

As an Amazon subsidiary, Audible leverages the Amazon Associates program. So commission rates and cookies depend on the specific product. You can earn between $0.50 to $25 per sale. While the short 1-day cookie is a drawback, affiliate earnings can add up quickly given Audible’s scale.

6. Panic Away

Commission Rate: 70% per sale

Cookie Duration: Unlisted

Panic Away aims to help people manage and overcome anxiety attacks and panic disorders through online video lessons and tools. Its approach has already helped over 70,000 individuals in 32 countries.

Promoting Panic Away’s $67 course through Clickbank allows you to earn a 70% commission on every sale. Given the average payout is $43, you maximize your income potential with each referral you drive. For the niche, this is one of the most rewarding affiliate programs available.

7. Calmerry

Commission Rate: $150 per sale

Cookie Duration: Unlisted

Similar to the first two entries on this list, Calmerry offers convenient mobile and online therapy from licensed mental health professionals. Customers can communicate with therapists via chat, audio calls, or video sessions.

Calmerry therapy starts at $42 per week, making it very competitively priced. When you refer a subscriber through Calmerry’s affiliate program, you pocket a $150 commission. Recurring subscriptions can quickly compound your earnings over time with this platform.

8. BestSelf

Commission Rate: 10% per sale

Cookie Duration: 30 days

Shifting gears a bit into personal growth tools and journaling, BestSelf offers various self-help workbook planners and guided journals. These physical products help customers set goals, build healthy habits, and drive personal development.

While BestSelf has a relatively low 10% commission rate, its average order value is almost $40. That means roughly $4 per sale. Meanwhile, BestSelf reports a healthy 7-day EPC of $17.84, signaling that active affiliates are excelling. So while earnings are smaller, scaled success seems very possible.

9. Mindvalley

Commission Rate: 50% per sale

Cookie Duration: 90 days

Mindvalley takes a modern approach to transformative learning through online courses taught by world-renowned experts and authors. Subjects like mindfulness, meditation, holistic health, and communication help students unlock personal growth.

With Mindvalley’s 50% commission rate and $300 average order value, you can expect to earn about $150 per customer you refer. However, getting approved as an affiliate is extremely challenging because they won’t let just anyone onto the platform.

That said, it’s a good and a bad thing. It’s a good thing because there’s less saturation of affiliates and more opportunities for legitimate affiliates. The bad thing is it’s not the best affiliate program for beginners

Mindvalley only accepts partners with massive audiences exceeding 200,000 followers. But if you meet the threshold, this program offers tremendous earnings potential.

10. Simple Truths

Commission Rate: 10%

Cookie Duration: 45 days

Sticking with self-improvement education, Simple Truths publishes short, easy-to-read inspirational books targeted to readers with busy lives. Topics include mindfulness, motivation inspiration, personal transformation, and more.

Though Simple Truths only pays a 10% commission, its 45-day cookie window gives you plenty of time to close referrals. Combined with a catalog of over 150 titles focused on growth, Simple Truths gives your audience plenty of quality content to consume and transform their thinking habits.

11. Coursera

Commission Rate: 15% – 45%

Cookie Duration: 30 days

With thousands of courses and specializations from leading instructors and schools, Coursera empowers professional development and personal enrichment at scale. Subject areas span personal development skills like mindfulness, resilience, happiness, and more.

Coursera’s tiered commission structure allows you to earn between 15% to 45% on relevant course and subscription referrals. 

You can even earn multiple payouts from the same student as they progress through Specializations to transform their knowledge and abilities. Help audiences grow by connecting them to Coursera’s world-renowned learning platform.

12. Mosaic Weighted Blankets

Commission Rate: 8%

Cookie Duration: 30 days

Mosaic creates premium-quality weighted blankets to enhance relaxation, reduce anxiety, and promote better sleep through gentle, calming pressure. This innovative approach harnesses deep pressure stimulation to ease the nervous system.

As a ShareASale merchant, Mosaic offers an 8% commission rate on all blankets sold over $100. With the average order size hitting $150, that’s around a $12 commission per customer you drive to Mosaic – not bad! Weighted blankets also tend to enjoy strong repeat customer demand.

13. Blessing Manifesting

Commission Rate: 30% per sale

Cookie Duration: 30 days

Blessing Manifesting publishes online courses focused on using mindfulness, meditation, and the law of attraction to unlock health, wealth, love, purpose, and abundance in life. World-renowned teachers like Bob Proctor and Marie Diamond offer life-changing lessons.

With its generous 30% commission rate, matching top-tier competitors in the niche, Blessing Manifesting proves very appealing to work with. You’ll earn $25, on average, for each student that enrolls through your custom affiliate link. Support audiences in manifesting the lives they deserve!

14. Hazelden Bookstore

Commission Rate: 8%

Cookie Duration: 45 days

Hazelden publishes some of the most revered books and resources related to addiction, substance abuse recovery, and behavioral health. Topics range from memoir stories to clinical textbooks for counselors-in-training to supportive guides for friends and family of those recovering.

Hazelden offers an 8% retail commission rate on all book sales through its affiliate program. However, the catalog prices most titles between $5 to $25, keeping things very affordable for consumers. Combine this with Hazleden’s strong 45-day cookie duration to maximize your earnings potential in the niche. Help connect people to life-changing education.

15. Native Remedies

Commission Rate: 8% per transaction

Cookie Duration: 30 days

Native Remedies formulates herbal supplements and natural remedies for various mental health conditions like anxiety, stress, ADD/ADHD, mood imbalance, and more. Products aim to address root causes holistically using proven native ingredients.

As a ShareASale merchant, Native Remedies pays an 8% retail commission rate on all sales driven – including subscriptions. So beyond the initial transaction, you also earn a percentage of subsequent auto-refill order revenue generated from your referrals. Support better mental health, naturally!

Choosing the Best Mental Health Affiliate Programs

With so many excellent affiliate programs to pick from, how do you determine the best options to promote for your audience and content focus? If you’re in this great affiliate niche, here are some of the key factors to evaluate before choosing a program:

Commission Rates

The commission rate indicates what percentage of each sale you will earn for successful referrals. Most reputable merchants offer at least 10% per order, while the highest rates can reach 70% or more.

Before partnering with any program, research their payout structure. Platforms like ShareASale clearly display average rates, while others you’ll need to investigate further.

As a general guideline:

  • 10-20% – Average commission rate
  • 20-35% – Good commission rate
  • 35%+ – Excellent commission rate

Naturally, the higher the rate, the more revenue you’ll generate which each customer sent to the merchant’s site. Keep in mind that some niches like insurance or web hosting may offer higher commissions than the average because of the value to the program. 

Cookie Duration

The cookie duration defines how long you will get credit for a referral after initial click-through to the affiliate site. Standard windows range from 24 hours up to 90 days.

Shorter cookies mean you must drive sales very quickly before losing commission eligibility. Longer cookies give you ample time for consumers to research, evaluate, and decide to purchase.

Here are typical cookie durations:

  • 24-48 hours – Very short
  • 30 days – Average
  • 60-90 days – Ideal

When comparing programs, prioritize ones offering at least 30 days and preferably 60-90 days. This makes it much easier to earn.

Average Order Value

The average order value (AOV) represents how much revenue is generated per transaction across the affiliate program. The higher the AOV, the more potential earnings you can generate per referral.

For example, if Merchant A has a $100 AOV and Merchant B has a $400 AOV, you can likely make more from Merchant B despite any lower commission percentages.

During your analysis, research estimated AOVs. Favor programs with higher numbers assuming the rest of the variables stack up.

Product/Service Success Rate

While a bit harder to quantify upfront, you’ll also want to evaluate real customer outcomes, reviews, and satisfaction reports for each merchant before promoting them.

Prioritize partners with reputable solutions that drive consistent, measurable results for consumers. This protects your audience and builds long-term trust which leads to a successful affiliate site.

Avoid short-term gains sending consumers to lackluster merchants just because commission rates seem attractive early on. 

If you’re referring programs that are actually providing value, you increase the chances of earning long-term recurring commissions in this niche. 

Final Thoughts

Helping audiences find solutions that improve mental health not only provides real value as an affiliate, but it can grow your income if you pick the right merchant partners. 

I highly recommend checking out Talkspace, Calmerry, Panic Away, and Native Remedies to start. Their high commission rates and reputable services offer a lot of earnings upside.

Just make sure you genuinely care about supporting better wellbeing. Don’t overly hype products solely to make money. Take an educational approach with thoughtful recommendations and transparency around effectiveness claims. This balance helps readers get real help while responsibly scaling your earnings.

Want to learn more about some great affiliate programs in this niches?

Click one of those links to learn more!

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