Posts From

Lindsay Pietroluongo

What Are Long Tail Keywords and How To Use Them

Imagine having a brick-and-mortar store that sells men’s shoes, but you advertise that it sells clothing. You get 100 people through the door, but only 5 of them are interested in buying what you sell. The rest of your visitors…

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What Is Interactive Content? 9+ Ideas for Your Content Strategy

If you’ve never taken one BuzzFeed quiz, have you ever even used the internet? Whether you’ve taken an online test to find out which Dairy Queen dessert best matches your mood or to get an idea of how much car…

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SEO vs SEM: What’s the Difference and Which Should You Choose?

If you’re creating content for the web or you’re selling products or services online, you need to understand SEO vs SEM in order to get traffic to your website. Whenever you’ve searched for something in Google, you’ve probably noticed that…

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Push Notifications for Websites: What They Are and How To Use Them

Push notifications for websites are small pop-outs that show up on the top-right of your computer screen. The first push notification a brand will show you will ask for you to enable push notifications, like this example from Hype: If…

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What Are Branded Keywords and Why Are They Important?

You already know what a target keyword is — it’s the primary keyword that you want a page or post to rank for. And you also know why monitoring keywords is so important. Mainly, measuring keyword performance lets you know…

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What Is E-E-A-T?

To determine if your website and content offers users phenomenal value, you have to consider the E-E-A-T principle. But…what is E-E-A-T, exactly? The acronym E-E-A-T (also written as EEAT at times) stands for: Experience Expertise Authoritativeness Trustworthiness According to Google,…

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What Is a Page View? Plus Other Page Metrics To Know

You’ve gone through the trouble of connecting Google Analytics or your marketing tool of choice to your WordPress website, but…now what? You’re gathering information, but you’re not really sure what any of it means. Every time you run a report,…

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SEO Writing: How To Create Optimized Content

No matter how great a writer you are or how much of an expert you are on your topic, if you don’t know how to create optimized content, you’ll have trouble getting people to find your work online. What Is…

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What Is Search Intent? Here’s Why It’s So Important

What is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how to brew coffee.” You’re not looking to buy a coffeemaker, and you’re not trying to find…

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What Is a Digital Marketing Funnel? (And How To Create One)

Does your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re not seeing the results you want. It’s possible that you’re missing out on an important component…

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