Posts From

Coty Perry

Mastering the Art of SEO Content Strategy: A Roadmap to Online Success

SEO content strategy is simple. It involves researching, developing, and crafting high-quality content that people enjoy reading but also appeals to the search engines so it ranks and gets traffic.  You want to make sure to understand your target audience…

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14 SEO Best Practices to Rank Higher

There’s a lot of do’s and don’ts when it comes to SEO. In this guide, I want to focus on the “do’s.”  Here we have 14 SEO best practices that you should start doing right now to increase your chances…

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What is Black Hat SEO and is it Still Popular?

SEO is an ever-changing world and if you’ve spent any amount of time working in or around it, you know how true that is.  Methods from even five years ago are starting to become less popular but black hat SEO…

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SEO vs PPC: Climbing The Digital Marketing Mountain

Would you consider SEO and PPC to be two of the most popular ways to acquire customers and drive traffic? Many would agree that you should use at least one of these methods if you plan on growing your website…

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What is Bounce Rate and How to Address It?

Bounce rate is a metric in internet analytics that measures the percentage of visitors who navigate away from your website after only viewing a single page and not engaging with any content or taking any action.  In this guide we’ll…

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What is Digital Marketing? The Only Guide You’ll Ever Need

Digital marketing is all encompassing and it makes up many of the things we do every single day. From accessing the internet to shopping online, most companies have some form of digital marketing strategy in place to reel you in…

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Inbound Marketing vs Content Marketing: Capitalize on Your Traffic

Marketing is a pretty straightforward topic. The goal of any form of marketing is to generate leads, attention, and awareness for a company. Within the world of marketing, there are various subsets.  Stacking Inbound marketing vs content marketing is kind…

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Important Content Marketing Metrics to Understand

One of the best aspects of digital marketing in general is the fact that there is a metric for everything. Content marketing metrics are numbers you can track, study, and implement changes based on your performance.  If you’re not sure…

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Direct Traffic vs Organic Traffic: Understanding Each and It’s Benefits and Drawbacks

When we start a website, we don’t often question where the traffic comes from because we’re just happy to see any traffic at all.  Over time, you might start to wonder what sources, keywords, and devices are bringing in the…

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What’s the ROI of Inbound Marketing and How to Calculate It?

Marketing ROI can sometimes be hard to conceptualize whether you’re looking for clients, investors, or simply trying to please your boss. Essentially, the goal of inbound marketing is to make more than you spend.  Once you’ve figured that out, you…

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