What Is Organic CTR?

Organic click-through rate (CTR) is the measure of how many users click on your link on the search engine results page (SERP). For example, if 100 people search for your target keyword each month and 10 of those people click…

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What Is a SERP Feature?

The search engine results page (SERP) is what you see after entering a query into Google or another search engine. For example, here’s the SERP for the query “how to make coffee”: The look of the SERP will change based…

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What Is an SEO URL?

When you click on a link in Google search results, you may not immediately notice the URL that you’re navigating to. However, for content marketers, this is a powerful part of the SEO puzzle. And if you forget which website…

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Mastering the Art of SEO Content Strategy: A Roadmap to Online Success

SEO content strategy is simple. It involves researching, developing, and crafting high-quality content that people enjoy reading but also appeals to the search engines so it ranks and gets traffic.  You want to make sure to understand your target audience…

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How To Choose The Right Keywords For SEO

Keywords are the foundation of a good SEO strategy. Choose the right ones, and you can see your rankings and traffic increase. Choose the wrong ones and your pages may never see any organic traffic.  Here’s our step-by-step guide to…

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What Are Backlinks And Why Are They Important For SEO?

Once upon a time, backlinks used to be practically all that mattered in SEO. The more you had, the better you would rank. Since then, Google has significantly updated its algorithm, but backlinks have remained just as important.  Here’s all…

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What Is Pogo Sticking?

Even if you’ve never heard the term “pogo sticking” before, chances are you’ve done it. Picture searching for something in Google. You click on the first result but immediately realize it’s not going to deliver what you need for some…

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14 SEO Best Practices to Rank Higher

There’s a lot of do’s and don’ts when it comes to SEO. In this guide, I want to focus on the “do’s.”  Here we have 14 SEO best practices that you should start doing right now to increase your chances…

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What Is Alt Text And Why Is It Important? 

If you are new to SEO, you might be unsure as to what exactly the term alt text refers to. You may have seen it in SEO reports, you may have come across it online, but you might now know…

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How To Check if a Website Is Secure

It’s no secret that many websites you come across aren’t secure. But how do you know whether or not you can trust a website you visit — or if your website is giving off untrustworthy signals? In this article, we’ll…

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