Running an online campaign without measuring performance makes it impossible to determine if what you’re doing is working. Key performance indicators (KPIs) and SEO benchmarks allow you to track and measure performance to see if you’re reaching your goals. But…
Read MoreKeyword difficulty if a term you will often hear from digital marketers and find in SEO reports. And while it is partly self-explanatory and very widely used, you may still have some questions about what it precisely is, and how…
Read MoreIf you’ve spent any amount of time in the world of SEO, you know that Ahrefs is one of the most popular and arguably the best SEO tool on the market. That said, there are plenty of reasons why you…
Read MoreIn the world of SEO, there’s a lot of options in terms of tools to help with your SEO efforts. That said, Ahrefs and SEMrush are two of the most popular options and for good reason. In this guide, we’ll…
Read MoreContent optimization in SEO is a must if you want to rank higher in search engines. Whether your goal is to gain more traffic, build your email list, or make more sales, content optimization will help you get there. In…
Read MoreA noindex tag is a meta tag used to communicate that you would not like that page to be indexed. You’re telling Google, “do not show this page in the search results.” When the search engines come through and crawl…
Read MoreImagine searching for movie times in Google and finding results from a year ago. Or looking for a breaking news report but only seeing an article with the keyword from last month. We take for granted that Google and other…
Read MoreIt’s common to assume that the internet has every single answer to any question you could ask. But you’ve undoubtedly searched for something at some point and come up with nothing that’s actually helpful. This is often the case of…
Read MoreHave you ever searched for something on Google and found an article that seems to be exactly what you’re after? As you read it, though, you realize that the topic is much broader than you need. Or, worse, it doesn’t…
Read MoreIf you are new to SEO and digital marketing, you may be unsure about the difference between the terms unique visitors and visits. Both of them are metrics used by Google Analytics to track activity on a website, and while…
Read MoreSpeed Up the Process of Internal Linking and Help You Rank Better in Google
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