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What is Topical Relevance?

Have you ever searched for something on Google and found an article that seems to be exactly what you’re after? As you read it, though, you realize that the topic is much broader than you need. Or, worse, it doesn’t…

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What Is The Difference Between Unique Visitors and Visits? 

If you are new to SEO and digital marketing, you may be unsure about the difference between the terms unique visitors and visits. Both of them are metrics used by Google Analytics to track activity on a website, and while…

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14 Google SEO Tools You Need to Know About

Are you missing out on some of these Google SEO tools? Google is indeed the biggest search engine provider. Not only that, but Google.com is the most visited website on the planet. With 8.5 billion searches per day, it makes…

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What Is Organic Traffic And How To Increase It

Organic traffic is a very commonly used term in the digital marketing space. It’s used to measure the success of various kinds of campaigns. However, while you may have heard it thrown around plenty of times before, you may not…

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SEO Basics: A Beginners Guide to Optimizing Your Site for Success

Whether you’re a blogger or a business owner, search engine optimization is essential if you want people to be able to find your website online. In this beginner’s guide to SEO, we’re going to be covering all of the most…

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How to Perform a Reverse Video Search

A reverse video search lets you find a video’s source, which is useful for a number of reasons. In this article, we’ll discuss the ins and outs of a reverse video search, including how to carry one out and our…

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Do Google Sites Rank Better?

When you’re building and maintaining a website, so much of your to-dos revolve around making Google happy. In other words, you want Google to (a) crawl and index your website and then (b) rank it highly in search results. In…

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What is Content Optimization? How to Use it On Your Website

Content is king and knowing how to optimize content on your website will help increase your reach and ultimately help you rank higher in the search engines.  I truly believe that every great website starts with great content and if…

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How to Perform a Sitemap Audit

You can think of an XML sitemap as your website’s roadmap. It’s what search engine crawlers follow to find and index the important pages of your site. A sitemap audit is an important part of SEO because it ensures that…

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How to Perform a Bing Advanced Search

Popular search engines like Bing can connect you to an endless world of insight and knowledge. However, without knowing the many different ways to use Bing advanced search functionality, you won’t use it to its full potential. Running an advanced…

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