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How to Easily Check Keyword Rankings in Google

The time has come to check keyword rankings in Google. But how do you do it? More importantly, why is it important? In this post, we’ll explore how to check keyword rankings in Google and why it’s essential to grow…

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What is UR in SEO? Does It Matter?

UR or URL rating is a metric used to determine the strength of a specific page’s backlink profile. Ahrefs developed this metric and it rates web pages on a scale of 0-100.  So, what is UR in SEO, why does…

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The 16 Best On-Page SEO Tools 

When you first start assembling your on-page SEO arsenal, you will soon realize there are dozens, sometimes even hundreds of tools that appear to do the exact same thing.  How do you choose just one in this vast sea of…

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How to Conduct a Google Search Console Audit

There are many reasons why you would want to conduct an audit on your site. Maybe it’s not performing as you’d expect, or you’re having some sort of technical issue that you can’t explain.  A Google Search Console audit will…

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What is DR in SEO? Why Does it Matter?

DR stands for “domain rating” and it’s a metric used by Ahrefs to represent the strength of a website’s backlink profile. Generally, the more high-quality backlinks a website has, the higher the DR.  That said, there are a number of…

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Your Guide to Google Search Operators and How to Use Them

Google stands as the undisputed gateway to information and resources. With billions of searches conducted each day, it’s important that we have ways to filter and control our results. Google search operators are a series of special commands that allow…

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SEO Glossary: Essential Terms for Digital Marketers

In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a crucial component for online success. To fully understand and implement effective SEO techniques, it’s essential to familiarize ourselves with the range of terms and concepts that make…

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What Is a Target Keyword and Why Is It Important?

Of all the different components of an SEO strategy, keywords are possibly the most important. Without optimized content, you’re going to have a difficult time getting traffic to your website. In this article, we’re going to talk about target keywords,…

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How To Search By File Type on Google

You probably think of using Google Search to look for blog posts, web pages, products to buy, images and videos. However, you can also tell Google that you’re looking for a specific type of file, like a PDF, spreadsheet or…

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What is PageRank?

A backlink is a link that goes from another website back to your website, and it’s an important part of SEO. It signals to search engines that your web page includes content that’s important enough for another web page to…

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