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What is a Redirect Chain and How Does it Impact SEO?

To understand how a redirect chain occurs and its effect on SEO, you first have to know what a redirect is. A redirect is when a URL is different from the destination page. You type in a URL (website.com), but…

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Do Redirects Hurt SEO?

Redirects are a very common SEO practice that can help both search engines and website visitors out.  Is there a scenario where they can be harmful to your rankings though? What happens if you have too many redirects on your…

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9 Benefits of Internal Linking for SEO

Internal linking is something that seasoned SEOs do without thinking about, and new SEOs think they could do without.  The fact is, you need internal linking for SEO, site navigation, Google crawlers, and user experience. The right internal linking strategy…

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Types of Redirects: What’s the Difference and How to Use Them

What are redirects? And how do different types of redirects affect SEO? This article will explore these questions without getting too technical. We’ll also explain: Why redirects are so important How to add them manually And tools you should know…

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404 Page Best Practices: When and Where to Redirect Them? 

404 error codes are a perfectly normal part of the internet. When a page is (re)moved, either by accident or design, the “missing page” error message will let visitors know they have hit a dead end.  As a website owner,…

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What is a 302 Redirect and When to Use It?

The term “302 redirect” refers to something called an HTTP Response Status Code. There are a number of codes that tell the browser how to handle a request for a webpage.  One of these responses is a redirection response which…

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What is a 301 Redirect?

When you move an existing website to a new URL, you need a way to let your visitors know where they can find your new digital digs. This is also the case if you move or remove a single page…

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Crawlable Links: What Are They And Why Are They Important?

Whether or not you understand how the internet works (and whether or not you even want to), becoming familiar with the concept of crawlability can help you ensure that your website is properly indexed by search engines.  Since indexing is…

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Best 404 Pages: 39 Inspiring Examples of Error Page Innovation

The dreaded 404 page doesn’t have to be boring. In fact, it can be used in such a way to improve brand recognition and increase conversions. But, how will you make yours stand out? In this post, we’ve listed 39…

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Do 404s Hurt SEO?

404s are among the most common website errors you will come across. And while you already understand they can certainly be confusing and even annoying to website visitors, the question you may also be asking yourself is “how does Google…

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