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What Is a Search Query?

Whenever you Google something, you enter a search query. A search query refers to the word, words, or phrase you enter into a search engine to look for something online. In the example below, the phrase “best thriller movies to…

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What Is Keyword Stuffing?

Have you ever read a blog post that has so much unnatural wording it’s impossible to make it through? If so, you may have seen keyword stuffing in action. In order to stuff in so many keywords, readability is usually…

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What Is Rank Tracking and How To Use It to Your Advantage

How do you know that the keyword research and content optimization you’ve done for your website is actually working? One essential way is to keep an eye on your keyword rankings. Rank tracking shows you if your website is visible…

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29-Point SEO Migration Checklist for a Smooth Site Migration

Planning a rebrand or domain name change and need an SEO migration checklist to follow? We have you covered. In this post, we’ve compiled a detailed list of steps you can take for a seamless website migration. Following this process…

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What Is Content Decay?

After putting in so much work for your website content and seeing performance numbers you’re proud of, it’s disheartening to watch your growth slow down or stall. When traffic and revenue go down despite the fact that you’re posting fresh…

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Best Answer the Public Alternative Tools

If you’re looking for a keyword research tool that tells you what your audience is asking about, AnswerThePublic is a top choice. After plugging in a keyword or keyword phrase, ATP presents you with related questions and other search queries…

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What is Position in SEO and Why Does it Matter?

The number one search result on Google has a 27.6% CTR and is ten times more likely to receive a click compared to the number 10 spot.  What does that mean for you? It means that position matters and if…

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What are LSI Keywords? How to Find and Use Them in Your Content

Many SEOs still debate the power of one essential keyword versus a dozen long-tail keywords. In my eyes, you need both.  Your main keyword drives the intent and targeting of your content while the long-tail keywords help you pick up…

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SEO Indexing: What is it and How to Use it?

Indexing is one of the key aspects of SEO but not everyone knows how it actually works. What is indexing? Why does it matter and how will it affect their website?  Indexing is the process of Google crawlers storing and…

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Dofollow vs. Nofollow Links: Everything You Need To Know

Links are the backbone of the internet, you’ll often hear it said. Without them, the world wide web would not exist.  As you probably already know, one of the ways to classify them is into dofollow or nofollow links.  What…

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