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SEO Indexing: What is it and How to Use it?

Indexing is one of the key aspects of SEO but not everyone knows how it actually works. What is indexing? Why does it matter and how will it affect their website?  Indexing is the process of Google crawlers storing and…

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Dofollow vs. Nofollow Links: Everything You Need To Know

Links are the backbone of the internet, you’ll often hear it said. Without them, the world wide web would not exist.  As you probably already know, one of the ways to classify them is into dofollow or nofollow links.  What…

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SEO Benchmarks: What Are They and Which Ones Matter Most?

Running an online campaign without measuring performance makes it impossible to determine if what you’re doing is working. Key performance indicators (KPIs) and SEO benchmarks allow you to track and measure performance to see if you’re reaching your goals. But…

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What Is Keyword Difficulty And Why Is It Important

Keyword difficulty if a term you will often hear from digital marketers and find in SEO reports. And while it is partly self-explanatory and very widely used, you may still have some questions about what it precisely is, and how…

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8 Excellent Ahrefs Alternatives [Free and Paid Choices]

If you’ve spent any amount of time in the world of SEO, you know that Ahrefs is one of the most popular and arguably the best SEO tool on the market.  That said, there are plenty of reasons why you…

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8 Top SEMrush Alternatives: In-Depth Analysis and Comparison

In the world of SEO, there’s a lot of options in terms of tools to help with your SEO efforts.  That said, Ahrefs and SEMrush are two of the most popular options and for good reason. In this guide, we’ll…

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Content Optimization in SEO: A Complete Guide

Content optimization in SEO is a must if you want to rank higher in search engines. Whether your goal is to gain more traffic, build your email list, or make more sales, content optimization will help you get there. In…

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What is a Noindex Tag? Definition and Uses

A noindex tag is a meta tag used to communicate that you would not like that page to be indexed. You’re telling Google, “do not show this page in the search results.” When the search engines come through and crawl…

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What Is the Google Freshness Factor?

Imagine searching for movie times in Google and finding results from a year ago. Or looking for a breaking news report but only seeing an article with the keyword from last month. We take for granted that Google and other…

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What is a Content Gap?

It’s common to assume that the internet has every single answer to any question you could ask. But you’ve undoubtedly searched for something at some point and come up with nothing that’s actually helpful. This is often the case of…

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