What is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how to brew coffee.” You’re not looking to buy a coffeemaker, and you’re not trying to find…
Read MoreWhen we start a website, we don’t often question where the traffic comes from because we’re just happy to see any traffic at all. Over time, you might start to wonder what sources, keywords, and devices are bringing in the…
Read MoreMarketing ROI can sometimes be hard to conceptualize whether you’re looking for clients, investors, or simply trying to please your boss. Essentially, the goal of inbound marketing is to make more than you spend. Once you’ve figured that out, you…
Read MoreThere are numerous metrics used to determine the performance of a website and user or website retention rate is simply one of them. It’s important that you understand all the metrics pertaining to your site so you can determine how…
Read MoreThere are a lot of SEO strategies out there. Over the years, plenty of them have fallen to the wayside but a few black hat strategies still remain. Cloaking in SEO is one of these. In this guide, I’m going…
Read MoreDoes your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re not seeing the results you want. It’s possible that you’re missing out on an important component…
Read MoreAccording to Dictionary.com , the verb “silo” means to separate or isolate from others. That may mean separating items into groups or units, for example. That’s what the business term “silo” refers to as well. Visualizing an actual silo —…
Read MoreIn case you didn’t know, Google is super smart. It can read and analyze text to the point that it knows if the text is high quality, if the writer has employed trickery to rank higher, and if the content…
Read MoreKeyword cannibalization is when multiple pages on one website utilize the same target keyword and compete for ranking. Keyword cannibalization can occur when: You publish similar pieces of content without realizing it. You publish a new version of a page…
Read MoreA niche website caters to a specific audience and/or topic. It can really be about anything, from the basic and common to the more obscure. Usually, niche websites are information-centric sites. Top-of-the-funnel content is the main focus, though eventually, there…
Read MoreSpeed Up the Process of Internal Linking and Help You Rank Better in Google
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