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What Is a Page View? Plus Other Page Metrics To Know

You’ve gone through the trouble of connecting Google Analytics or your marketing tool of choice to your WordPress website, but…now what? You’re gathering information, but you’re not really sure what any of it means. Every time you run a report,…

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SEO Writing: How To Create Optimized Content

No matter how great a writer you are or how much of an expert you are on your topic, if you don’t know how to create optimized content, you’ll have trouble getting people to find your work online. What Is…

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What Is Search Intent? Here’s Why It’s So Important

What is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how to brew coffee.” You’re not looking to buy a coffeemaker, and you’re not trying to find…

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Direct Traffic vs Organic Traffic: Understanding Each and It’s Benefits and Drawbacks

When we start a website, we don’t often question where the traffic comes from because we’re just happy to see any traffic at all.  Over time, you might start to wonder what sources, keywords, and devices are bringing in the…

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What’s the ROI of Inbound Marketing and How to Calculate It?

Marketing ROI can sometimes be hard to conceptualize whether you’re looking for clients, investors, or simply trying to please your boss. Essentially, the goal of inbound marketing is to make more than you spend.  Once you’ve figured that out, you…

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What is Website Retention Rate and Why Does it Matter?

There are numerous metrics used to determine the performance of a website and user or website retention rate is simply one of them.  It’s important that you understand all the metrics pertaining to your site so you can determine how…

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What is Cloaking in SEO? Understanding Black Hat Techniques

There are a lot of SEO strategies out there. Over the years, plenty of them have fallen to the wayside but a few black hat strategies still remain.  Cloaking in SEO is one of these.  In this guide, I’m going…

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What Is a Digital Marketing Funnel? (And How To Create One)

Does your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re not seeing the results you want. It’s possible that you’re missing out on an important component…

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What Is a Content Silo?

According to Dictionary.com , the verb “silo” means to separate or isolate from others. That may mean separating items into groups or units, for example. That’s what the business term “silo” refers to as well. Visualizing an actual silo —…

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What Is Keyword Stemming?

In case you didn’t know, Google is super smart. It can read and analyze text to the point that it knows if the text is high quality, if the writer has employed trickery to rank higher, and if the content…

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