16 Best Car Affiliate Programs
Whether you have a website about car care or a travel website that directs people to make travel plans online, there are numerous car affiliate programs to choose from. We’ve rounded up our favorite car affiliate programs, which range from auto parts e-commerce sites to car rental booking companies and brokers, as well as luxury services that make customers feel like royalty for a day.
Advance Auto Parts
According to its affiliate program landing page, Advance Auto Parts (AAP) is one of the largest auto parts retailers in the U.S., with more than 6,000 stores across 40 states. The company also has $5 billion dollars in annual sales.
As an AAP affiliate program member, you’ll refer shoppers to the AAP e-commerce site. There’s no limit to how much you can earn when people you refer make purchases, and the commission goes up to 10%. The cookie duration is 30 days.
Affiliates can use creative assets like banners and text links to promote products on their websites or in their marketing campaigns. There are also affiliate marketing tools available through Impact Radius, which runs the AAP affiliate program. You can apply for the program without an existing Impact Radius account.
Auto Barn is an e-commerce site that sells car accessories, car care products and auto parts, including auto repair manuals, car wax and polish, motor oil, and brake parts.
The Auto Barn affiliate program, which is run through Commission Junction (CJ), gives marketers graphics and text links to use on their websites to promote Auto Barn products. There are also tracking tools and reports in CJ to help you stay on top of sales. The commission is 8% on every sale, and the cookie duration is 10 days.
Commission checks are sent monthly for the prior month’s earnings. You need to have earned a minimum of $25 to receive a commission check.
AutoCheck.com lets you enter a car’s plate number or VIN to find its vehicle history, an ideal service for car shoppers. There’s an AutoCheck score that lets you see at a glance if the car has a high rating, and you can also perform a deep dive into car histories.
The AutoCheck affiliate program earns you a commission on every sale of a vehicle history report. AutoCheck will give you affiliate links to add to your website. Detailed commission and cookie duration information isn’t public for the AutoCheck affiliate program.
AutoZone is an auto parts and accessories store that has brick-and-mortar shops as well as an e-commerce website. You can enter your car and find parts and products for your make and model, or you can shop their collection based on category.
The AutoZone affiliate program is run through Impact.com, and its landing page says it offers a “competitive” commission as well as performance incentives. Affiliates get resources like banners, links and promotional offers. Details about commission percentage and cookie duration aren’t public.
Avis is a car rental company that operates around the world, catering to both business and leisure travelers at airports and off-site at non-aiport locations.
The Avis Car Rental affiliate program, which is run through Partnerize, offers a commission of up to 4%, along with incentives to boost earnings based on the car, date or location. The exact base commission you can make depends on how long the car is rented for and the mileage used on it. Additionally, high performers may be able to negotiate higher commission rates. You can view all of your earnings information on the affiliate dashboard.
The marketing collateral and links you can use are updated regularly so your audience doesn’t get bored, and provided banners are ready to use in the most popular sizes (like leaderboards and skyscrapers).
If you don’t have a Partnerize account, you’ll need to sign up for one before you can apply to the Avis affiliate program.
Budget Rent a Car, also called Budget Car Rental or simply Budget, is a car rental company that’s part of the Avis Budget Group. According to the website, it has more than 3,000 rental locations in 120 countries.
The Budget affiliate program offers a 4% commission, plus regular incentives. The more sales you drive, the better your chances of negotiating a higher commission rate.
The company provides marketers with brand information, creative materials and links that are regularly updated. Banners come in the most popular sizes for website display.
The affiliate dashboard on Partnerize lets you see up-to-date information about your sales and earnings. You’ll need to sign up for a Partnerize account before applying to the Budget affiliate program.
Buy Auto Parts
Buy Auto Parts (BAP) has a wide selection of auto, import, performance and truck parts, as well as car accessories, and the website says that shoppers can find what they need at the lowest price available. BAP sells both Original Equipment Manufacturer (OEM) parts and aftermarket parts, and it specializes in selling replacement parts, like AC compressions, suspension parts, etc.
The Buy Auto Parts affiliate program, which lets marketers promote more than 200K products, pays between a 5% and 8% commission on all orders. The cookie duration is seven days — the website says 95% of customers make a purchase within three days.
New creative materials are regularly added to use in your marketing campaigns, and you’ll get banners and links to use on your website. You can sign up for the Buy Auto Parts affiliate program through AvantLink or CJ.
CarCovers.com sells more than 150K covers for all sorts of vehicles, including cars, trucks, vans, motorcycles, ATVs, golf cars, RVs and more. The e-commerce site also sells car cover accessories, like support poles, quick-dry towels and dusting kits.
The Car Covers affiliate program is run through Partnerize, and while commission details are not public, the website says it offers a “generous” commission. Plus, there’s no cap on order volume.
You can use banners to promote products on your website and in your marketing campaigns. However, note that there are certain traffic methods that Car Covers affiliates can’t use, including SMS marketing and bulk-purchased email lists. There are also restrictions on social media promotion.
Car Keys Express
Car Keys Express is an auto key and remote replacement company, and they also offer reconditioning services, like paint touchups and dent repair. In addition to serving people who need replacement keys or remotes, the company also helps other businesses create or improve their key replacement programs. According to the website, there are over 195K unique visitors per month.
The Car Keys Express affiliate program through Awin pays a 10% commission rate on average selling prices of $70 or more. The sample payment breakdown on their website shows that a marketer who drives 50 sales per month can earn $350, while one who drives 250 sales can earn $1,750 per month.
Chemical Guys is a car care and detailing business that sells car care chemicals, car wash accessories and more. Shoppers can build their own custom car care kit, buy ready-made kits or purchase individual products.
According to the landing page for the Chemical Guys affiliate program, you can earn a 6% commission on every sale, and the website says the average sale is over $100. The company adds new products every week, too.
The affiliate program is run through CJ. The Chemical Guys affiliate sign-up page on CJ says that commission rates range from .5% to 10% and that the average order value (AOV) is $92. The cookie duration is 30 days, and the conversion rate is 2%.
Edmunds is a website that lets you sell your car and shop for a car using online appraisals, car reviews and other services. You can also research cars by type, and shoppers can look for new or used vehicles.
The Edmunds affiliate program, run through CJ, provides marketers with banners, text links and widgets to use online. When a visitor submits a new car lead form or requests a Price Promise certificate, you’ll earn a commission.
Commission payouts occur on a monthly basis. You’ll also have access to a full-time affiliate manager who can help you optimize marketing material placement and increase conversion rates. Top affiliates can negotiate custom commission terms.
The CJ signup page for the Edmunds affiliate program doesn’t state commission specifics, but it does say there’s a 30-day tracking cookie.
Enterprise is a car rental company with locations in popular U.S. cities, like Atlanta, Boston, Los Angeles and more. On top of traditional car rentals for travelers, Enterprise also offers business rentals for companies, truck rentals and replacement rentals when your car is in the shop.
The Enterprise affiliate program offers marketers tools that attract customers and convert them to make car reservations. When a user clicks an affiliate link and makes a qualified reservation with an Enterprise brand, you’ll earn a commission of up to 2.5%.
In addition to the U.S. Enterprise Rent-A-Car affiliate program, there are also car affiliate programs for Enterprise Canada, Alamo, and National Car Rental. All of them are run through Impact and can be accessed from the main Enterprise affiliate program page.
Montway Auto Transport
Montway is an auto transport company that picks up and delivers your vehicle whether you’re selling it or buying a new one. Details can be arranged online, and there are flexible options for pickup and delivery.
The Montway Auto Transport affiliate program offers different payout options based on bookings, and it’s all tracked via Impact. There’s also a dedicated support and management team to help affiliate marketers.
Affiliates will hear about company offers, which helps marketers create more compelling content for audiences. In addition to a baseline commission, Montway can create custom packages or bonus plans for some marketers.
MPH Club is a Miami-based exotic and luxury car rental service that also has cars for sale, a membership program, chauffeur services and yacht charters.
As a member of the MPH Club affiliate program, you can list the company’s vehicles and services on your website and provide visitors with an exclusive discount code. When the code is used to make a reservation or sign up for a service, you’ll get a commission.
Affiliates can link via traditional text links or banners, buttons, car images or videos. You’ll receive a payout 15 to 30 days after the car rental is returned. The commission is based on the rental fee and doesn’t include extras like cleaning charges or insurance.
Note that you’re not allowed to set up advertising bidding on the MPH Club brand name.
TheYotaGarage is an e-commerce website for Toyota truck enthusiasts who like to spend time outdoors and off-roading. The site sells accessories and parts for Toyota vehicles, and you can shop by category or your specific make and model.
TheYotaGarage’s affiliate program pays between a 2% and 5% commission on every sale, with the specific amount you’ll earn based on brand, promotion and volume. The cookie duration is 30 days, and marketers will have access to an affiliate dashboard where they can track their performance. There’s also an affiliate management team available to help marketers.
VIP Cars is a car rental broker website that lets you search for vehicles from more than 500 car rental companies worldwide. One of the biggest perks of booking through VIP Cars is that, according to the website, there are no hidden charges that’ll surprise you once you get to the car rental location.
The VIP Cars affiliate program pays a commission of 50% to 75% for all bookings, and you can use banners and links that drive people to the VIP Cars website. There’s a support team available to help you get set up, and you can access both real-time tracking and monthly reports to better understand your performance. Payouts occur monthly via bank transfer or PayPal.
Additionally, you can customize the VIP Cars booking engine to match your website design and color scheme.
Content creators and marketers can get a lot of traction out of car affiliate programs, especially when the AOV is on the high end. Even a lower commission of around 2% can mean a nice-sized payout for expensive or long-term car rentals or when auto enthusiasts are ordering expensive gear online.
You may also be interested in this article with the 14 best affiliate programs for beginners.