Posts From

Lindsay Pietroluongo

17 Best Fitness Affiliate Programs

If you have a passion for health and fitness, joining an affiliate program can be a step toward supplementing your income by promoting what you love. And the best fitness affiliate programs will offer competitive commissions with long cookies and…

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What Is Organic CTR?

Organic click-through rate (CTR) is the measure of how many users click on your link on the search engine results page (SERP). For example, if 100 people search for your target keyword each month and 10 of those people click…

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What Is a SERP Feature?

The search engine results page (SERP) is what you see after entering a query into Google or another search engine. For example, here’s the SERP for the query “how to make coffee”: The look of the SERP will change based…

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What Is an SEO URL?

When you click on a link in Google search results, you may not immediately notice the URL that you’re navigating to. However, for content marketers, this is a powerful part of the SEO puzzle. And if you forget which website…

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What Is Pogo Sticking?

Even if you’ve never heard the term “pogo sticking” before, chances are you’ve done it. Picture searching for something in Google. You click on the first result but immediately realize it’s not going to deliver what you need for some…

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How To Check if a Website Is Secure

It’s no secret that many websites you come across aren’t secure. But how do you know whether or not you can trust a website you visit — or if your website is giving off untrustworthy signals? In this article, we’ll…

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6 Link Building Strategies for Powerful Links

A backlink is a link that goes from another site to your home page or a page on your site. Link building — building backlinks, in other words — is an important part of SEO because it tells Google that…

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11 Link Building Tools Every Link Builder Should Know

Link building is an important part of off-page SEO, and you should absolutely have it as part of your marketing strategy. With link building, you encourage other high-quality sites to add links to your content. That alone is a process…

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What Are Long Tail Keywords and How To Use Them

Imagine having a brick-and-mortar store that sells men’s shoes, but you advertise that it sells clothing. You get 100 people through the door, but only 5 of them are interested in buying what you sell. The rest of your visitors…

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What Is Interactive Content? 9+ Ideas for Your Content Strategy

If you’ve never taken one BuzzFeed quiz, have you ever even used the internet? Whether you’ve taken an online test to find out which Dairy Queen dessert best matches your mood or to get an idea of how much car…

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