The Blog
The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
17 Best Fitness Affiliate Programs
If you have a passion for health and fitness, joining an affiliate program can be a step toward supplementing your income by promoting what…
Lindsay Pietroluongo Oct 10, 2023What Is Organic CTR?
Organic click-through rate (CTR) is the measure of how many users click on your link on the search engine results page (SERP). For example,…
Lindsay Pietroluongo Oct 2, 2023What Is a SERP Feature?
The search engine results page (SERP) is what you see after entering a query into Google or another search engine. For example, here’s the…
Lindsay Pietroluongo Oct 2, 2023What Is an SEO URL?
When you click on a link in Google search results, you may not immediately notice the URL that you’re navigating to. However, for content…
Lindsay Pietroluongo Oct 2, 2023What Is Pogo Sticking?
Even if you’ve never heard the term “pogo sticking” before, chances are you’ve done it. Picture searching for something in Google. You click on…
Lindsay Pietroluongo Sep 28, 2023How To Check if a Website Is Secure
It’s no secret that many websites you come across aren’t secure. But how do you know whether or not you can trust a website…
Lindsay Pietroluongo Sep 25, 20236 Link Building Strategies for Powerful Links
A backlink is a link that goes from another site to your home page or a page on your site. Link building — building…
Lindsay Pietroluongo Sep 25, 202311 Link Building Tools Every Link Builder Should Know
Link building is an important part of off-page SEO, and you should absolutely have it as part of your marketing strategy. With link building,…
Lindsay Pietroluongo Sep 25, 2023What Are Long Tail Keywords and How To Use Them
Imagine having a brick-and-mortar store that sells men’s shoes, but you advertise that it sells clothing. You get 100 people through the door, but…
Lindsay Pietroluongo Sep 22, 2023What Is Interactive Content? 9+ Ideas for Your Content Strategy
If you’ve never taken one BuzzFeed quiz, have you ever even used the internet? Whether you’ve taken an online test to find out which…
Lindsay Pietroluongo Sep 19, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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