Link Whisper vs Yoast: Finding The Best Internal Linking Tool

Internal linking is an important aspect of SEO, and it can positively or negatively affect your site’s performance. Effective internal linking not only helps Google crawlers to navigate your site, but also provides a better user experience. 

Two popular SEO tools are Link Whisper and Yoast. We’re stacking Link Whisper vs Yoast in this guide to help you determine which is the better option for finding internal linking opportunities on your website. 

Link Whisper vs Yoast: At a Glance

Both tools are WordPress plugins designed to make your SEO process faster and easier in the backend. 

Link Whisper

Link Whisper is designed to exclusively help you with internal linking by using artificial intelligence to suggest relevant links to add to your posts. 

Link Whisper aims to identify the best pages for internal linking and then provide you with anchor text suggestions to make it as simple as possible. 


Yoast, on the other hand, is an SEO plugin that offers various features, including keyword research and content analysis. 

I would consider Yoast as more of a “jack of all trades.” The plugin is incredibly popular and has been on the market for over a decade

Link Whisper Features

Let’s get specific. Here we will review Link Whisper features that will help ease your internal linking process. 

link whisper dashboard

Automatic Linking

One of the biggest pains with internal linking is going through your website and finding areas where you can link to new posts. Link Whisper makes this job so much faster. 

The tool analyzes your content and automatically provides you with link suggestions as well as highlighted anchor text that is relevant to the content. 

This feature saves you a lot of time and effort, as you don’t have to search for relevant pages to link to manually. You can also set custom rules for automatic linking, such as the number of links to add per post or page.

One of my favorite things about this feature is that it makes siloing your content so much easier. We know Google prefers a well-organized website, and since you can search based on related topics and clusters, you can ensure that you’re only internally linking within the silos you want. 

Link Suggestions While Writing

You don’t have to wait for your content to pick up some steam before you go in and add internal links. You can start as you’re writing the piece. 

At the bottom of the page, you’ll find the Link Whisper internal link suggestions. The tool will highlight the content it thinks is relevant and provide recommendations for other articles on your site that you can link to. 

So, not only do you not have to go back in and find links for that article, but you don’t even have to worry about inserting internal links into the articles you write. 

reporting dashboard

Reporting Dashboard

Link Whisper’s reporting dashboard gives you an overview of your website’s internal linking structure. You can see the number of internal links on each page, the anchor text used, and the pages that are linked to most frequently. 

This information can help you identify pages that need more internal links and optimize your internal linking strategy

The dashboard is handy for orphaned content. You can filter the results to show you all the pages that do not have any internal links and then go down the list from there. 

Internal Link Audit

Link Whisper has an internal link audit feature that scans your site for broken links and pages that could use a few more internal links. 

This is a great feature that helps you with your internal linking structure while also making sure you don’t have any broken links that could hurt the site’s overall performance and reputation. 

Connect to Google Search Console

The plugin integrates with GSC to help you identify and optimize the internal links that are driving traffic to your website. You’ll be able to figure out which pages are performing the best so you can decide if you’d like to pass some of that link juice on to the other pages on your site. 

Yoast Features

Now that we’ve covered Link Whisper, let’s talk about Yoast. The tool has over 11 million active installs, so we know it’s popular, but how well does it work for internal linking? 

yoast internal linking

Link Suggestions

Yoast provides internal linking suggestions on the right side of WordPress while you’re writing. The plugin analyzes the content and provides other pages that would be a good fit for an internal link. 

Unfortunately, it doesn’t give you the actual anchor text, so you’ll need to scan the page and find a good place for the link. 

Another factor is that Yoast only provides suggestions for the pages you’re currently working on. This means you’ll need to go into each article and look for internal link suggestions. 

SEO Writing Tools

Yoast includes a range of writing tools that help you optimize your content for search engines. The plugin analyzes your content and provides suggestions for improving your SEO, such as adding meta descriptions, optimizing your title tags, and improving your content’s readability.

Related Keyword Suggestion

Yoast does provide helpful information regarding keyword suggestions that can help you find relevant keywords to include in your content. It analyzes the content based on the primary keyword you choose and provides suggestions to improve your SEO with keywords, keyword density, and more. 

link whisper pricing

Link Whisper Pricing Details

Link Whisper offers three annual pricing tiers depending on the number of websites you have. The features are the same across the board, and the pricing only changes based on how many sites you have.

yoast pricing 

Yoast Pricing Details

Yoast comes with a free and premium option. The free version only offers basic SEO analysis, readability, and some keyword suggestions. To get any internal linking suggestions, you need to upgrade to the premium version, which is $99 per year for a single site. 

Final Thoughts

After stacking Link Whisper vs Yoast, I have one major takeaway. 

It’s that both of these tools can work very well together, but they each have their own pros and cons. I think Link Whisper is far better for internal linking because it’s dedicated to providing comprehensive coverage when it comes to this. 

You can’t beat the exclusive dashboard with internal linking suggestions and highlighted anchor text. You get to look at everything in one place and go down the list to make sure every article on your website has internal links. 

Yoast, on the other hand, is best suited for users who are looking for a comprehensive SEO plugin that offers a range of features beyond internal linking, such as keyword research and content analysis.

If your goal is to build your site out with a lot of posts, Link Whisper will help ensure you don’t spend hours per week on internal linking. Click here to learn more about how Link Whisper can help save you time and money! 

You can also read: Link Whisper VS Internal Links Manager

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