Posts From

Lindsay Pietroluongo

What Is Content Decay?

After putting in so much work for your website content and seeing performance numbers you’re proud of, it’s disheartening to watch your growth slow down or stall. When traffic and revenue go down despite the fact that you’re posting fresh…

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Best Answer the Public Alternative Tools

If you’re looking for a keyword research tool that tells you what your audience is asking about, AnswerThePublic is a top choice. After plugging in a keyword or keyword phrase, ATP presents you with related questions and other search queries…

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SEO Benchmarks: What Are They and Which Ones Matter Most?

Running an online campaign without measuring performance makes it impossible to determine if what you’re doing is working. Key performance indicators (KPIs) and SEO benchmarks allow you to track and measure performance to see if you’re reaching your goals. But…

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What Is the Google Freshness Factor?

Imagine searching for movie times in Google and finding results from a year ago. Or looking for a breaking news report but only seeing an article with the keyword from last month. We take for granted that Google and other…

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What is a Content Gap?

It’s common to assume that the internet has every single answer to any question you could ask. But you’ve undoubtedly searched for something at some point and come up with nothing that’s actually helpful. This is often the case of…

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What is Topical Relevance?

Have you ever searched for something on Google and found an article that seems to be exactly what you’re after? As you read it, though, you realize that the topic is much broader than you need. Or, worse, it doesn’t…

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How to Perform a Reverse Video Search

A reverse video search lets you find a video’s source, which is useful for a number of reasons. In this article, we’ll discuss the ins and outs of a reverse video search, including how to carry one out and our…

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Do Google Sites Rank Better?

When you’re building and maintaining a website, so much of your to-dos revolve around making Google happy. In other words, you want Google to (a) crawl and index your website and then (b) rank it highly in search results. In…

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How to Perform a Sitemap Audit

You can think of an XML sitemap as your website’s roadmap. It’s what search engine crawlers follow to find and index the important pages of your site. A sitemap audit is an important part of SEO because it ensures that…

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How to Perform a Bing Advanced Search

Popular search engines like Bing can connect you to an endless world of insight and knowledge. However, without knowing the many different ways to use Bing advanced search functionality, you won’t use it to its full potential. Running an advanced…

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