The Blog
The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What Is Content Decay?
After putting in so much work for your website content and seeing performance numbers you’re proud of, it’s disheartening to watch your growth slow…
Lindsay Pietroluongo Aug 20, 2023Best Answer the Public Alternative Tools
If you’re looking for a keyword research tool that tells you what your audience is asking about, AnswerThePublic is a top choice. After plugging…
Lindsay Pietroluongo Aug 19, 2023SEO Benchmarks: What Are They and Which Ones Matter Most?
Running an online campaign without measuring performance makes it impossible to determine if what you’re doing is working. Key performance indicators (KPIs) and SEO…
Lindsay Pietroluongo Aug 14, 2023What Is the Google Freshness Factor?
Imagine searching for movie times in Google and finding results from a year ago. Or looking for a breaking news report but only seeing…
Lindsay Pietroluongo Aug 14, 2023What is a Content Gap?
It’s common to assume that the internet has every single answer to any question you could ask. But you’ve undoubtedly searched for something at…
Lindsay Pietroluongo Aug 11, 2023What is Topical Relevance?
Have you ever searched for something on Google and found an article that seems to be exactly what you’re after? As you read it,…
Lindsay Pietroluongo Aug 11, 2023How to Perform a Reverse Video Search Online Video Search
A reverse video search lets you find a video’s source, which is useful for a number of reasons. In this article, we’ll discuss the…
Lindsay Pietroluongo Aug 8, 2023Do Google Sites Rank Better?
When you’re building and maintaining a website, so much of your to-dos revolve around making Google happy. In other words, you want Google to…
Lindsay Pietroluongo Aug 8, 2023How to Perform a Sitemap Audit
You can think of an XML sitemap as your website’s roadmap. It’s what search engine crawlers follow to find and index the important pages…
Lindsay Pietroluongo Aug 8, 2023How to Perform a Bing Advanced Search
Popular search engines like Bing can connect you to an endless world of insight and knowledge. However, without knowing the many different ways to…
Lindsay Pietroluongo Aug 8, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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