Of all the different components of an SEO strategy, keywords are possibly the most important. Without optimized content, you’re going to have a difficult time getting traffic to your website. In this article, we’re going to talk about target keywords,…
Read MoreYou probably think of using Google Search to look for blog posts, web pages, products to buy, images and videos. However, you can also tell Google that you’re looking for a specific type of file, like a PDF, spreadsheet or…
Read MoreA backlink is a link that goes from another website back to your website, and it’s an important part of SEO . It signals to search engines that your web page includes content that’s important enough for another web page…
Read MoreHave you ever landed on a web page that just seems off? The content is kind of what you were looking for, but before long, you stumble upon a word or sentence that seems oddly phrased. As you continue reading,…
Read MoreBacklinks are links that go from another website to your website. They’re also referred to as inbound or incoming links. This is different from internal linking , which is when a link goes from one page of your website to…
Read MoreGoogle has an interesting history with selling search engine placement results. The company’s 2004 Founders’ IPO Letter comments on its search results, saying, “They are unbiased and objective, and we do not accept payment for them…” Even back then, though,…
Read MoreWhen you enter a URL in your browser but end up on a different URL, a redirect has occurred. Often, these redirects are purposeful and function correctly. You want to land on a certain blog post or web page, and…
Read MoreWhether you’re about to launch your own website or you’re hoping to land a job with a marketing agency, learning SEO is probably on your must-do list. But how much time will it take to learn SEO, and at what…
Read MoreMost often, you use Google Search to find web pages, and image and video results are also popular. However, sometimes it’s helpful to do a Google Search for PDF files. Maybe you’re looking for a specific PDF that you’ve seen…
Read MoreThe quicker you can search in Google, the faster you’ll find exactly what you need — without having to weed through everything you don’t care about. Once you learn how to exclude words from Google Search, your search results page…
Read MoreSpeed Up the Process of Internal Linking and Help You Rank Better in Google
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