The Blog
The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
SEO vs SEM: What’s the Difference and Which Should You Choose?
If you’re creating content for the web or you’re selling products or services online, you need to understand SEO vs SEM in order to…
Lindsay Pietroluongo Sep 18, 2023Push Notifications for Websites: What They Are and How To Use Them
Push notifications for websites are small pop-outs that show up on the top-right of your computer screen. The first push notification a brand will…
Lindsay Pietroluongo Sep 18, 2023What Are Branded Keywords and Why Are They Important?
You already know what a target keyword is — it’s the primary keyword that you want a page or post to rank for. And…
Lindsay Pietroluongo Sep 18, 2023What Is E-E-A-T?
To determine if your website and content offers users phenomenal value, you have to consider the E-E-A-T principle. But…what is E-E-A-T, exactly? The acronym…
Lindsay Pietroluongo Sep 11, 2023What Is a Page View? Plus Other Page Metrics To Know
You’ve gone through the trouble of connecting Google Analytics or your marketing tool of choice to your WordPress website, but…now what? You’re gathering information,…
Lindsay Pietroluongo Sep 11, 2023SEO Writing: How To Create Optimized Content
No matter how great a writer you are or how much of an expert you are on your topic, if you don’t know how…
Lindsay Pietroluongo Sep 11, 2023What Is Search Intent? Here’s Why It’s So Important
What is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how…
Lindsay Pietroluongo Sep 11, 2023What Is a Digital Marketing Funnel? (And How To Create One)
Does your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re…
Lindsay Pietroluongo Sep 5, 2023What Is a Content Silo?
According to Dictionary.com , the verb “silo” means to separate or isolate from others. That may mean separating items into groups or units, for…
Lindsay Pietroluongo Sep 5, 2023What Is Keyword Stemming?
In case you didn’t know, Google is super smart. It can read and analyze text to the point that it knows if the text…
Lindsay Pietroluongo Sep 5, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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