If you’re creating content for the web or you’re selling products or services online, you need to understand SEO vs SEM in order to get traffic to your website. Whenever you’ve searched for something in Google, you’ve probably noticed that…
Read MorePush notifications for websites are small pop-outs that show up on the top-right of your computer screen. The first push notification a brand will show you will ask for you to enable push notifications, like this example from Hype: If…
Read MoreYou already know what a target keyword is — it’s the primary keyword that you want a page or post to rank for. And you also know why monitoring keywords is so important. Mainly, measuring keyword performance lets you know…
Read MoreTo determine if your website and content offers users phenomenal value, you have to consider the E-E-A-T principle. But…what is E-E-A-T, exactly? The acronym E-E-A-T (also written as EEAT at times) stands for: Experience Expertise Authoritativeness Trustworthiness According to Google…
Read MoreYou’ve gone through the trouble of connecting Google Analytics or your marketing tool of choice to your WordPress website, but…now what? You’re gathering information, but you’re not really sure what any of it means. Every time you run a report,…
Read MoreNo matter how great a writer you are or how much of an expert you are on your topic, if you don’t know how to create optimized content, you’ll have trouble getting people to find your work online. What Is…
Read MoreWhat is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how to brew coffee.” You’re not looking to buy a coffeemaker, and you’re not trying to find…
Read MoreDoes your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re not seeing the results you want. It’s possible that you’re missing out on an important component…
Read MoreAccording to Dictionary.com , the verb “silo” means to separate or isolate from others. That may mean separating items into groups or units, for example. That’s what the business term “silo” refers to as well. Visualizing an actual silo —…
Read MoreIn case you didn’t know, Google is super smart. It can read and analyze text to the point that it knows if the text is high quality, if the writer has employed trickery to rank higher, and if the content…
Read MoreSpeed Up the Process of Internal Linking and Help You Rank Better in Google
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