Keyword cannibalization is when multiple pages on one website utilize the same target keyword and compete for ranking. Keyword cannibalization can occur when: You publish similar pieces of content without realizing it. You publish a new version of a page…
Read MoreA niche website caters to a specific audience and/or topic. It can really be about anything, from the basic and common to the more obscure. Usually, niche websites are information-centric sites. Top-of-the-funnel content is the main focus, though eventually, there…
Read MoreThe golden rule of marketing is that you have to understand your audience. You need to know how they think, the questions they have and the way that they educate themselves and make decisions. When you know that, it’s a…
Read MoreEven if you have a great website and thoughtful content, that may not be enough to get sales. Why? If you’re not appealing to people the right way for the buying phase they’re in, it’s nearly impossible to gently push…
Read MoreThere are all different types of content — blog posts, infographics, videos, etc. And within some of those content types are sub-types, including short-form vs. long-form content. Both types of content are what they sound like. Short-form content is on…
Read MorePeople don’t get the idea to buy something out of the blue. Think about it: Have you ever decided to make a purchase without taking some type of step before it? Aside from impulsive purchases at the cash register, which…
Read MoreUbersuggest is a powerful and easy-to-understand SEO tool and Chrome extension from Neil Patel that provides search and website data. Its main features include the following: Backlinks Content outlines with AI Keyword research Rank tracking Traffic data Website audit With…
Read MoreWhenever you Google something, you enter a search query. A search query refers to the word, words, or phrase you enter into a search engine to look for something online. In the example below, the phrase “best thriller movies to…
Read MoreHave you ever read a blog post that has so much unnatural wording it’s impossible to make it through? If so, you may have seen keyword stuffing in action. In order to stuff in so many keywords, readability is usually…
Read MoreHow do you know that the keyword research and content optimization you’ve done for your website is actually working? One essential way is to keep an eye on your keyword rankings. Rank tracking shows you if your website is visible…
Read MoreSpeed Up the Process of Internal Linking and Help You Rank Better in Google
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