The Blog
The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What Is Keyword Cannibalization?
Keyword cannibalization is when multiple pages on one website utilize the same target keyword and compete for ranking. Keyword cannibalization can occur when: You…
Lindsay Pietroluongo Sep 5, 2023How To Create Niche Websites
A niche website caters to a specific audience and/or topic. It can really be about anything, from the basic and common to the more…
Lindsay Pietroluongo Sep 5, 2023How to Create Middle of Funnel Content
The golden rule of marketing is that you have to understand your audience. You need to know how they think, the questions they have…
Lindsay Pietroluongo Aug 29, 2023How to Create Bottom of Funnel Content
Even if you have a great website and thoughtful content, that may not be enough to get sales. Why? If you’re not appealing to…
Lindsay Pietroluongo Aug 29, 2023Is Short-Form or Long-Form Content Better?
There are all different types of content — blog posts, infographics, videos, etc. And within some of those content types are sub-types, including short-form…
Lindsay Pietroluongo Aug 29, 2023How to Create Top of Funnel Content
People don’t get the idea to buy something out of the blue. Think about it: Have you ever decided to make a purchase without…
Lindsay Pietroluongo Aug 28, 2023Best Ubersuggest Alternatives
Ubersuggest is a powerful and easy-to-understand SEO tool and Chrome extension from Neil Patel that provides search and website data. Its main features include…
Lindsay Pietroluongo Aug 21, 2023What Is a Search Query?
Whenever you Google something, you enter a search query. A search query refers to the word, words, or phrase you enter into a search…
Lindsay Pietroluongo Aug 21, 2023What Is Keyword Stuffing?
Have you ever read a blog post that has so much unnatural wording it’s impossible to make it through? If so, you may have…
Lindsay Pietroluongo Aug 21, 2023What Is Rank Tracking and How To Use It to Your Advantage
How do you know that the keyword research and content optimization you’ve done for your website is actually working? One essential way is to…
Lindsay Pietroluongo Aug 21, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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