The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What Is Link Bait?
Link bait, which sounds an awful lot like clickbait, is an SEO tactic used to generate more backlinks. And unlike its similar-sounding counterpart, it’s…
Andrea Gombos Oct 6, 2023What are SEO Keywords? An Overview of Keyword Research
SEO keywords or key phrases are search terms added to content with the hope of that page displaying for the given phrase. You discover…
Coty Perry Oct 3, 2023What is Affiliate Marketing? The Beginner’s Guide
Affiliate marketing is a constantly growing online business model that has completely changed the way companies promote their products. This $8.2 billion dollar industry…
Coty Perry Oct 3, 2023What Is Organic CTR?
Organic click-through rate (CTR) is the measure of how many users click on your link on the search engine results page (SERP). For example,…
Lindsay Pietroluongo Oct 2, 2023What Is a SERP Feature?
The search engine results page (SERP) is what you see after entering a query into Google or another search engine. For example, here’s the…
Lindsay Pietroluongo Oct 2, 2023What Is an SEO URL?
When you click on a link in Google search results, you may not immediately notice the URL that you’re navigating to. However, for content…
Lindsay Pietroluongo Oct 2, 2023Mastering the Art of SEO Content Strategy: A Roadmap to Online Success
SEO content strategy is simple. It involves researching, developing, and crafting high-quality content that people enjoy reading but also appeals to the search engines…
Coty Perry Sep 29, 2023How To Choose The Right Keywords For SEO
Keywords are the foundation of a good SEO strategy. Choose the right ones, and you can see your rankings and traffic increase. Choose the…
Andrea Gombos Sep 29, 2023What Are Backlinks And Why Are They Important For SEO?
Once upon a time, backlinks used to be practically all that mattered in SEO. The more you had, the better you would rank. Since…
Andrea Gombos Sep 29, 2023What Is Pogo Sticking?
Even if you’ve never heard the term “pogo sticking” before, chances are you’ve done it. Picture searching for something in Google. You click on…
Lindsay Pietroluongo Sep 28, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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