The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
14 SEO Best Practices to Rank Higher
There’s a lot of do’s and don’ts when it comes to SEO. In this guide, I want to focus on the “do’s.” Here we…
Coty Perry Sep 28, 2023What Is Alt Text And Why Is It Important?
If you are new to SEO, you might be unsure as to what exactly the term alt text refers to. You may have seen…
Andrea Gombos Sep 26, 2023How To Check if a Website Is Secure
It’s no secret that many websites you come across aren’t secure. But how do you know whether or not you can trust a website…
Lindsay Pietroluongo Sep 25, 20236 Link Building Strategies for Powerful Links
A backlink is a link that goes from another site to your home page or a page on your site. Link building — building…
Lindsay Pietroluongo Sep 25, 202311 Link Building Tools Every Link Builder Should Know
Link building is an important part of off-page SEO, and you should absolutely have it as part of your marketing strategy. With link building,…
Lindsay Pietroluongo Sep 25, 2023What Are Long Tail Keywords and How To Use Them
Imagine having a brick-and-mortar store that sells men’s shoes, but you advertise that it sells clothing. You get 100 people through the door, but…
Lindsay Pietroluongo Sep 22, 2023What is Black Hat SEO and is it Still Popular?
SEO is an ever-changing world and if you’ve spent any amount of time working in or around it, you know how true that is. …
Coty Perry Sep 22, 2023SEO vs PPC: Climbing The Digital Marketing Mountain
Would you consider SEO and PPC to be two of the most popular ways to acquire customers and drive traffic? Many would agree that…
Coty Perry Sep 22, 2023What is Bounce Rate and How to Address It?
Bounce rate is a metric in internet analytics that measures the percentage of visitors who navigate away from your website after only viewing a…
Coty Perry Sep 22, 202311 Essential SEO Principles for High-Traffic Success
In this post, you’re going to learn the most essential SEO principles you need to focus on. Instead of covering every single SEO tactic…
Steve Allen Sep 21, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
Run Free Site Audit