What is Black Hat SEO and is it Still Popular?

SEO is an ever-changing world and if you’ve spent any amount of time working in or around it, you know how true that is.  Methods from even five years ago are starting to become less popular but black hat SEO…

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SEO vs PPC: Climbing The Digital Marketing Mountain

Would you consider SEO and PPC to be two of the most popular ways to acquire customers and drive traffic? Many would agree that you should use at least one of these methods if you plan on growing your website…

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What is Bounce Rate and How to Address It?

Bounce rate is a metric in internet analytics that measures the percentage of visitors who navigate away from your website after only viewing a single page and not engaging with any content or taking any action.  In this guide we’ll…

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11 Essential SEO Principles for High-Traffic Success

In this post, you’re going to learn the most essential SEO principles you need to focus on. Instead of covering every single SEO tactic under the sun, these priciples cover the fundamentals in SEO. Using these in your content strategy…

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17 Super Successful Amazon Affiliate Website Examples

It’s never been easier to set up a site and become an Amazon affiliate. However, installing a WordPress blog and posting affiliate links doesn’t guarantee success. What you need is a list of Amazon affiliate website examples you can learn…

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What Is Interactive Content? 9+ Ideas for Your Content Strategy

If you’ve never taken one BuzzFeed quiz, have you ever even used the internet? Whether you’ve taken an online test to find out which Dairy Queen dessert best matches your mood or to get an idea of how much car…

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SEO vs SEM: What’s the Difference and Which Should You Choose?

If you’re creating content for the web or you’re selling products or services online, you need to understand SEO vs SEM in order to get traffic to your website. Whenever you’ve searched for something in Google, you’ve probably noticed that…

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Push Notifications for Websites: What They Are and How To Use Them

Push notifications for websites are small pop-outs that show up on the top-right of your computer screen. The first push notification a brand will show you will ask for you to enable push notifications, like this example from Hype: If…

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What Are Branded Keywords and Why Are They Important?

You already know what a target keyword is — it’s the primary keyword that you want a page or post to rank for. And you also know why monitoring keywords is so important. Mainly, measuring keyword performance lets you know…

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What is Digital Marketing? The Only Guide You’ll Ever Need

Digital marketing is all encompassing and it makes up many of the things we do every single day. From accessing the internet to shopping online, most companies have some form of digital marketing strategy in place to reel you in…

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