Does your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re not seeing the results you want. It’s possible that you’re missing out on an important component…
Read MoreAccording to Dictionary.com , the verb “silo” means to separate or isolate from others. That may mean separating items into groups or units, for example. That’s what the business term “silo” refers to as well. Visualizing an actual silo —…
Read MoreIn case you didn’t know, Google is super smart. It can read and analyze text to the point that it knows if the text is high quality, if the writer has employed trickery to rank higher, and if the content…
Read MoreKeyword cannibalization is when multiple pages on one website utilize the same target keyword and compete for ranking. Keyword cannibalization can occur when: You publish similar pieces of content without realizing it. You publish a new version of a page…
Read MoreA niche website caters to a specific audience and/or topic. It can really be about anything, from the basic and common to the more obscure. Usually, niche websites are information-centric sites. Top-of-the-funnel content is the main focus, though eventually, there…
Read MoreAll traffic is good traffic right? While that’s typically the case, there are different kinds of traffic and it’s important to understand which is which so you can learn where your visitors come from and why they’re on your website. …
Read MoreThe golden rule of marketing is that you have to understand your audience. You need to know how they think, the questions they have and the way that they educate themselves and make decisions. When you know that, it’s a…
Read MoreEven if you have a great website and thoughtful content, that may not be enough to get sales. Why? If you’re not appealing to people the right way for the buying phase they’re in, it’s nearly impossible to gently push…
Read MoreThere are all different types of content — blog posts, infographics, videos, etc. And within some of those content types are sub-types, including short-form vs. long-form content. Both types of content are what they sound like. Short-form content is on…
Read MorePeople don’t get the idea to buy something out of the blue. Think about it: Have you ever decided to make a purchase without taking some type of step before it? Aside from impulsive purchases at the cash register, which…
Read MoreSpeed Up the Process of Internal Linking and Help You Rank Better in Google
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