The Top Moz Alternatives for Seamless SEO Management

Moz is one of the most popular SEO platforms around, but that doesn’t necessarily mean it’s right for everyone. If you’re on the hunt for Moz alternatives, you will be pleased to know that there are a range of excellent options to choose from at a variety of different price points, so no matter what your budget is, there should be a tool out there for you.

In this guide, we’re sharing some of the best alternatives to Moz out there, along with their pros and cons, and their pricing, so that you can decide which one is right for you and your business.

Why Look for Moz Alternatives?

Although Moz is widely considered one of the best SEO tools around, it does have its drawbacks. The main downside of using Moz Pro is the high price point, which starts at $99/month for just the basics, and from $179 if you want access to all the features. You’ll also find that there’s a bit of a learning curve if you’re new to SEO and this type of software, as the dashboard is not as intuitive to navigate as others.

The 10 Best Moz Alternatives

So without further ado, let’s dive into this list of the best Moz alternatives so you can see for yourself what’s on offer.


Semrush listed at the best Moz alternative

Semrush is one of the leading SEO platforms, with over 50 tools to choose from in a variety of categories, including:

  • Competitor analysis
  • Keyword research
  • Rank tracking
  • Content audits
  • On-page analysis
  • Backlink analysis
  • White-label reporting
  • PPC analysis

It’s known for being super easy to use, making it a firm favorite with beginners and experts alike. Semrush does have a limited free plan available which allows you to try out some of the core features. However, there are very low usage limits on the ‘simple sign-up’ free plan, so if you want to really test the waters it’s definitely worth taking advantage of the 7-day free trial, which gives you full access to ALL features for 7 days.

Semrush’s Pros and Cons:


  • Generous reporting limits
  • Good for both organic and PPC data
  • Intuitive and easy to navigate
  • 7-day free trial with access to all features


  • It could be considered expensive if you’re just starting out.


Pro Plan – $129.95/month. Ideal for newbie bloggers and small businesses.

Guru Plan – $249.95/month. Perfect for agencies and medium sized businesses.

Business – $499.95/month. For large agencies and enterprises.

Related: SemRush alternatives

Try Semrush Free for 7-days Here

SE Ranking

If you’re looking to attract more customers through organic traffic, SE Ranking is definitely one to consider. This powerful all-in-one SEO toolkit has everything you need to build a robust SEO strategy for your business.

SE Ranking’s core tools include:

  • Keyword Rank Tracker
  • On-Page SEO Checker
  • Website Audit
  • Competitor Analysis Tool
  • Backlinks Checker
  • Local Marketing Tool

It’s suitable for both beginners and seasoned SEO professionals, with an intuitive and easy-to-navigate interface that makes it easy to hit the ground running.

SE Ranking’s Pros and Cons


  • Great value
  • Easy to use
  • Friendly and responsive customer service
  • Great competitor analysis features
  • Accurate rank tracking
  • Includes an AI content writing tool
  • 14-day free trial


  • Can sometimes me slow when retrieving large amounts of data


Essential – $44/month. Designed for freelancers and newbies.

Pro – $97.20/month. Aimed at agencies and small teams

Business – $191.20. For medium-sized businesses and agencies.

You can also get in touch with SE Ranking to tailor a custom plan to your specific needs.

Get a 14-day Free Trial of SE Ranking Here


Mangools combines five robust SEO tools in one platform to give you everything you need to master SEO for your website.

Its main tools are:

  • KWFinder – Keyword research
  • SERPChecker – SERP analysis
  • SERPWatcher – Rank tracking
  • LinkMiner – Backlink analysis
  • SiteProfiler – SEO Metrics and Insights

One of the best things about Mangools is its ability to present a straightforward, user-friendly format. It’s a great option for bloggers and small business owners who want a simple-to-use SEO platform.

Mangools’ Pros and Cons


  • Affordable pricing plans
  • Easy to use
  • All the SEO tools you need in one place
  • Perfect for beginners
  • Free plan available


  • Lacks a detailed site audit feature
  • Heavily dependent of third party data from Moz and Majestic


Mangools has four pricing plans to choose from, so whether you’re a newbie blogger or an established agency, there should be a plan to suit you.

Entry – $19.90/month

Basic – $29.90/month

Premium – $44.90/month

Agency – $89.90/month

Mangools also has a completely free plan available which is perfect for anyone just starting out. While this does have strict usage limits, it’s ideal for anyone on a tight budget wanting to undertake a few small SEO tasks.

Try Mangools Here


As one of the newer SEO platforms, Serpstat is one of the more budget friendly options on this list, providing excellent value for money. It truly is an ‘all-in-one’ SEO platform, with a range of tools on offer, including:

  • Keyword research
  • Keyword clustering
  • Competitor analysis
  • Site audit
  • AI content generation

This popular Moz alternative is a great option for bloggers and small businesses looking to do keyword research and competitor analysis.

Serpstat’s Pros and Cons


  • Great for competitor analysis
  • Good backlink analysis features
  • Generous usage limits
  • Easy one-click site audits
  • Great Chrome extension


  • A bit of a learning curve at first


Serpstat offers three different lans depending on your needs.

Individual – $50/month

Team – $100/month

Agency – $410/month

Try Serpstat Here

SEO Powersuite

In contrast to the other tools on this list, which are cloud-based, SEO PowerSuite requires desktop installation for access. The versatile toolkit provides a variety of useful tools, with the keyword rank tracker being especially useful for understanding (and outsmarting) your competitors’ SEO strategy.

It includes a variety of powerful features for:

Together, these features give you everything you need to create a winning SEO strategy. The only downside is that you can only use the software on one device. However, this is a small price to pay for the quality of product. and customer service you get with SEO PowerSuite. The yearly plans make SEO PowerSuite one of the most impressive yet cost-effective SEO tools around

SEO PowerSuite’s Pros and Cons


  • Excellent customer support
  • Accurate data
  • Cost-effective yearly plans
  • User friendly
  • Free plan available


  • No cloud based option means you can only use it one one device


SEO PowerSuite offers three types of yearly license:

FREE – Free for as long as you want. Usage limits and no ability to save projects.

Professional – $299/year. For in-house use. Unlimited usage and watermarked reports.

Enterprise – $499/year. For client use. Unlimited usage, download PDF reports for clients.

Try SEO PowerSuite Here


This industry pioneer offers a range of powerful SEO tools, and is famed for having the best link intelligence data on the market.

Majestic’s site explorer is a fantastic tool for evaluating competitor sites, with in-depth analysis that allows you to dive deep and see what you can do to enhance your own SEO. If you’re looking for a tool that specializes in link analysis, Majestic is the tool for you. However, you will probably want to use it alongside another SEO tool for things like keyword research and SERP analysis.

Majestic’s Pros and Cons


  • Generous data allowances
  • Plans for all budgets
  • Excellent link intelligence data
  • Industry-leading API


  • Not so good for keyword research
  • Not an all-in-one SEO tool


Lite – $49.99/month

Pro – $99.99/month

API – $399.99/month

Try Majestic Here


GrowthBar is an AI-powered SEO writing suite for bloggers. It’s super user-friendly, and offers excellent value for money so it’s a great one for anyone who’s just starting out.

Although it’s primarily and AI writing tool and not an all-in-one SEO toolkit, it has a useful keyword research tool, a site inspector for competitor research, and a keyword rank tracker.

It has a 7-day free trial available which will give you plenty of time to try the features and see if GrowthBar suits your needs.

GrowthBar’s Pros and Cons


  • Easy to use
  • Very affordable
  • Combines AI writing and SEO tools
  • Chrome extension
  • WordPress plugin allows you to optimize content in the WP editor
  • Free 7-day trial


  • The keyword research features are fairly basic


Standard – $48/month

Pro – $99/month

Agency – $199/month

Try GrowthBar Completely Free for 7 Days Here

Raven Tools

Raven Tools is a technical SEO suite boasting comprehensive reporting and analytics tools. This makes it an excellent choice for agencies and SEO professionals who want to impress their clients with in-depth reports.

Because it’s aimed more towards SEO professionals, you will find that the reports generally go far deeper than other tools do, giving you real insights into any issues with your site so you can fix them quickly.

This Moz alternative uses data from both Moz and Majestic, giving you all the information you need with the added benefits of easy-to-understand reports and analytics.

Raven Tools’ Pros and Cons


  • Great integrations
  • Detailed reports
  • Ideal for large agencies 


  • The keyword research tool isn’t as good as others


Small Biz – $39/month. 2 Domains/Campaigns.

Start – $79. 20 Domains/Campaigns.

Grow – $139. 80 Domains/Campaigns.

Thrive – $249. 160 Domains/Campaigns.

Lead – $399. 320 Domains/Campaigns.

Try Raven Tools Here

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a website crawler that can crawl any website and flag up any technical SEO issues. You can download Screaming Frog for free, or alternatively purchase a yearly licence if you want to crawl more than 500 URLs and get access to additional features. This is a fantastic tool for anyone who wants to get their technical SEO up to scratch.

Screaming Frog’s Pros and Cons


  • Easy to use
  • Fast
  • Detects security issues
  • Provides details on how to solve any issues


  • The free plan won’t be enough for most established websites
  • No other SEO tools are included


The free plan enables you to use the basic features, and crawl up to 500 URLs.

A full licence costs $259/year and gives unlimited crawls with access to all features.

Try Screaming Frog SEO Spider Here

Choosing the Best Moz Alternative for Your Needs

As you can see, there are plenty of Moz alternatives to choose from on this list, each with its own combination of features. If you’re looking for an all-in-one SEO tool, you can’t go wrong with Semrush—it’s popular for a good reason! Serpstat and SE Ranking are also worth looking into if you’re looking at all in one solutions. They all offer free trials, so take advantage of the trials to see which one you get on with best.

For SEO professional and agencies, Raven Tools is a great option, providing detailed reporting and analytics that will wow your clients. You may want to use it alongside another tool for keyword research and competitor analysis though.

Is There a Free Moz Alternative?

If you’re on the hunt for a free Moz alternative, Mangools is an excellent option. The free plan will give you access to Keyword Research, SEO analysis, Rank Tracking, Backlink Analysis, and SiteProfiler. Although it won’t give you as much data as the paid plans do, it’s an excellent option for anyone who’s on a tigh budget or just starting out. When you’re ready to upgrade, Mangools offers very affordable paid plans too.

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