The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
SEO Writing: How To Create Optimized Content
No matter how great a writer you are or how much of an expert you are on your topic, if you don’t know how…
Lindsay Pietroluongo Sep 11, 2023What Is Search Intent? Here’s Why It’s So Important
What is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how…
Lindsay Pietroluongo Sep 11, 2023Direct Traffic vs Organic Traffic: Understanding Each and It’s Benefits and Drawbacks
When we start a website, we don’t often question where the traffic comes from because we’re just happy to see any traffic at all. …
Coty Perry Sep 8, 2023What’s the ROI of Inbound Marketing and How to Calculate It?
Marketing ROI can sometimes be hard to conceptualize whether you’re looking for clients, investors, or simply trying to please your boss. Essentially, the goal…
Coty Perry Sep 8, 2023What is Website Retention Rate and Why Does it Matter?
There are numerous metrics used to determine the performance of a website and user or website retention rate is simply one of them. It’s…
Coty Perry Sep 8, 2023What is Cloaking in SEO? Understanding Black Hat Techniques
There are a lot of SEO strategies out there. Over the years, plenty of them have fallen to the wayside but a few black…
Coty Perry Sep 7, 2023What Is a Digital Marketing Funnel? (And How To Create One)
Does your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re…
Lindsay Pietroluongo Sep 5, 2023What Is a Content Silo?
According to Dictionary.com , the verb “silo” means to separate or isolate from others. That may mean separating items into groups or units, for…
Lindsay Pietroluongo Sep 5, 2023What Is Keyword Stemming?
In case you didn’t know, Google is super smart. It can read and analyze text to the point that it knows if the text…
Lindsay Pietroluongo Sep 5, 2023What Is Keyword Cannibalization?
Keyword cannibalization is when multiple pages on one website utilize the same target keyword and compete for ranking. Keyword cannibalization can occur when: You…
Lindsay Pietroluongo Sep 5, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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