The Blog
Linking
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What’s the ROI of Inbound Marketing and How to Calculate It?
Marketing ROI can sometimes be hard to conceptualize whether you’re looking for clients, investors, or simply trying to please your boss. Essentially, the goal…
Coty Perry Sep 8, 2023What is Website Retention Rate and Why Does it Matter?
There are numerous metrics used to determine the performance of a website and user or website retention rate is simply one of them. It’s…
Coty Perry Sep 8, 2023What is Cloaking in SEO? Understanding Black Hat Techniques
There are a lot of SEO strategies out there. Over the years, plenty of them have fallen to the wayside but a few black…
Coty Perry Sep 7, 2023What Is a Digital Marketing Funnel? (And How To Create One)
Does your digital marketing feel haphazard and disjointed? You’re trying to keep a lot of plates spinning, but no matter what you do, you’re…
Lindsay Pietroluongo Sep 5, 2023What Is a Content Silo?
According to Dictionary.com , the verb “silo” means to separate or isolate from others. That may mean separating items into groups or units, for…
Lindsay Pietroluongo Sep 5, 2023What Is Keyword Stemming?
In case you didn’t know, Google is super smart. It can read and analyze text to the point that it knows if the text…
Lindsay Pietroluongo Sep 5, 2023What Is Keyword Cannibalization?
Keyword cannibalization is when multiple pages on one website utilize the same target keyword and compete for ranking. Keyword cannibalization can occur when: You…
Lindsay Pietroluongo Sep 5, 2023How To Create Niche Websites
A niche website caters to a specific audience and/or topic. It can really be about anything, from the basic and common to the more…
Lindsay Pietroluongo Sep 5, 2023What is Direct Traffic? Where Does it Come From and How to Measure It
All traffic is good traffic right? While that’s typically the case, there are different kinds of traffic and it’s important to understand which is…
Coty Perry Sep 4, 2023How to Create Middle of Funnel Content
The golden rule of marketing is that you have to understand your audience. You need to know how they think, the questions they have…
Lindsay Pietroluongo Aug 29, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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