The Blog
Linking
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
Push Notifications for Websites: What They Are and How To Use Them
Push notifications for websites are small pop-outs that show up on the top-right of your computer screen. The first push notification a brand will…
Lindsay Pietroluongo Sep 18, 2023What Are Branded Keywords and Why Are They Important?
You already know what a target keyword is — it’s the primary keyword that you want a page or post to rank for. And…
Lindsay Pietroluongo Sep 18, 2023What is Digital Marketing? The Only Guide You’ll Ever Need
Digital marketing is all encompassing and it makes up many of the things we do every single day. From accessing the internet to shopping…
Coty Perry Sep 15, 2023Inbound Marketing vs Content Marketing: Capitalize on Your Traffic
Marketing is a pretty straightforward topic. The goal of any form of marketing is to generate leads, attention, and awareness for a company. Within…
Coty Perry Sep 15, 2023Important Content Marketing Metrics to Understand
One of the best aspects of digital marketing in general is the fact that there is a metric for everything. Content marketing metrics are…
Coty Perry Sep 15, 2023What Is E-E-A-T?
To determine if your website and content offers users phenomenal value, you have to consider the E-E-A-T principle. But…what is E-E-A-T, exactly? The acronym…
Lindsay Pietroluongo Sep 11, 2023What Is a Page View? Plus Other Page Metrics To Know
You’ve gone through the trouble of connecting Google Analytics or your marketing tool of choice to your WordPress website, but…now what? You’re gathering information,…
Lindsay Pietroluongo Sep 11, 2023SEO Writing: How To Create Optimized Content
No matter how great a writer you are or how much of an expert you are on your topic, if you don’t know how…
Lindsay Pietroluongo Sep 11, 2023What Is Search Intent? Here’s Why It’s So Important
What is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how…
Lindsay Pietroluongo Sep 11, 2023Direct Traffic vs Organic Traffic: Understanding Each and It’s Benefits and Drawbacks
When we start a website, we don’t often question where the traffic comes from because we’re just happy to see any traffic at all. …
Coty Perry Sep 8, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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