This Internal Linking Strategy Makes Steve Chou Over $300k A Year

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Are you struggling to generate organic traffic to your ecommerce store or blog? You can significantly boost your traffic by making some simple changes to your site’s structure and focusing on internal linking, as I have done for my sites Bumblebee Linens and

I’ll walk you through the process of identifying your money-making pages, optimizing your internal linking, and using a powerful tool called Link Whisper to make the process easier and more efficient.

Identifying Money Pages

A “money page” is a page that generates sales or revenue. To identify these pages, go to Google Analytics and check your stats. For my blog, newsletter sign-ups directly lead to sales, so I looked for the posts with the highest conversion rate for email newsletter sign-ups.

For an ecommerce store, focus on the posts or pages that lead to purchases.

Creating a List of Money Pages

Creating a list of your money pages is essential, as this helps you know what to optimize for. Once you have your list, you’ll need to internally link these posts to boost their visibility and ranking in search engines.

Understanding Internal Linking

Internal linking refers to the practice of linking to other pages within the same website. It’s important for several reasons:

It helps users navigate the website more easily, improving the user experience, reducing bounce rate, and increasing time on site.
Internal linking can help distribute page authority, improving search engine rankings for important pages.

It helps establish a website’s architecture and hierarchy, making it easier for search engines to crawl and understand the content.

Optimizing Internal Linking with Link Whisper

I use an internal linking tool called Link Whisper to make the internal linking process more efficient. It’s both a WordPress plugin and a Shopify app that helps you create and manage internal links on your website.

With Link Whisper, you can quickly and easily add internal links to relevant pages without manually searching for link opportunities.

Using Link Whisper to Improve Internal Linking

Install Link Whisper on your blog or ecommerce store.

Identify the posts you want to optimize and use the Links Report in Link Whisper to see how many internal links are pointing to each page.
Use Link Whisper to add internal links to your money pages from relevant pages within your site.

This helps you focus your link equity on the most revenue pages.

Use the Auto-Linking feature in Link Whisper to automatically link specific keywords to your money pages.


By focusing on internal linking and optimizing your money pages, I was able to increase the traffic on my blog and ecommerce store by 4X. If you want to take organic traffic and blogging seriously, consider using Link Whisper to streamline the process and improve your site’s SEO.

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