The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
404 Page Best Practices: When and Where to Redirect Them?
404 error codes are a perfectly normal part of the internet. When a page is (re)moved, either by accident or design, the “missing page”…
What is a 302 Redirect and When to Use It?
The term “302 redirect” refers to something called an HTTP Response Status Code. There are a number of codes that tell the browser how…
What is a 301 Redirect?
When you move an existing website to a new URL, you need a way to let your visitors know where they can find your…
Crawlable Links: What Are They And Why Are They Important?
Whether or not you understand how the internet works (and whether or not you even want to), becoming familiar with the concept of crawlability…
Best 404 Pages: 39 Inspiring Examples of Error Page Innovation
The dreaded 404 page doesn’t have to be boring. In fact, it can be used in such a way to improve brand recognition and…
Do 404s Hurt SEO?
404s are among the most common website errors you will come across. And while you already understand they can certainly be confusing and even…
On-Page SEO: The Complete Beginner’s Guide
This is a complete guide to on-page SEO for beginners. In this on-page SEO guide, you’ll learn: The definition of on-page SEO and why…
11 Best SEO Apps for Shopify: Expert Review
We’re always looking for ways to make SEO optimization easier and in Shopify ecommerce, there are countless ways to do this. The best SEO…
15 Essential Shopify SEO Tips to Drive Traffic and Create Customers
When it comes to driving traffic to your Shopify store, what’s your plan? Do you consider yourself a paid ad wizard? Maybe you’re really…
How To Find & Fix 404 Errors
Two of the most annoying things you can come across while surfing the web are slow pages and missing pages. Both are highly likely…
Before You Read: See Your Site Internal Link Health Score
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