The Blog
Linking
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What Is a Target Keyword and Why Is It Important?
Of all the different components of an SEO strategy, keywords are possibly the most important. Without optimized content, you’re going to have a difficult…
Lindsay Pietroluongo Jul 28, 2023How To Search By File Type on Google
You probably think of using Google Search to look for blog posts, web pages, products to buy, images and videos. However, you can also…
Lindsay Pietroluongo Jul 28, 2023What is PageRank?
A backlink is a link that goes from another website back to your website, and it’s an important part of SEO. It signals to…
Lindsay Pietroluongo Jul 28, 2023What You Should Know About Automatically Generated Content
Have you ever landed on a web page that just seems off? The content is kind of what you were looking for, but before…
Lindsay Pietroluongo Jul 26, 2023How to Check for Duplicate Content: Step-by-Step Breakdown
From an SEO perspective, duplicate content is a big no-no. Not only because all of your content should be original but because two similar…
Coty Perry Jul 25, 2023The Best Free Websites for Backlinking
Backlinks are links that go from another website to your website. They’re also referred to as inbound or incoming links. This is different from…
Lindsay Pietroluongo Jul 24, 2023Can You Pay Google to Rank Higher?
Google has an interesting history with selling search engine placement results. The company’s 2004 Founders’ IPO Letter comments on its search results, saying, “They…
Lindsay Pietroluongo Jul 21, 2023What is a 303 Redirect?
When you enter a URL in your browser but end up on a different URL, a redirect has occurred. Often, these redirects are purposeful…
Lindsay Pietroluongo Jul 21, 2023How Often Does Google Crawl a Site? A Simple Breakdown
How often does Google crawl a site and how do you know if your site has been crawled? These are two important questions to…
Coty Perry Jul 20, 2023How to Find a Sitemap of a Website: 5 Simple Steps
Just like a map helps someone explore an unknown territory, a sitemap helps Google crawlers navigate your website and identify new pages. Whether you’re…
Coty Perry Jul 20, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
Run Free Site Audit