The Blog
Linking
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What is a Redirect Chain and How Does it Impact SEO?
To understand how a redirect chain occurs and its effect on SEO, you first have to know what a redirect is. A redirect is…
Do Redirects Hurt SEO?
Redirects are a very common SEO practice that can help both search engines and website visitors out. Is there a scenario where they can…
9 Benefits of Internal Linking for SEO
Internal linking is something that seasoned SEOs do without thinking about, and new SEOs think they could do without. The fact is, you need…
Types of Redirects: What’s the Difference and How to Use Them
What are redirects? And how do different types of redirects affect SEO? This article will explore these questions without getting too technical. We’ll also…
404 Page Best Practices: When and Where to Redirect Them?
404 error codes are a perfectly normal part of the internet. When a page is (re)moved, either by accident or design, the “missing page”…
What is a 302 Redirect and When to Use It?
The term “302 redirect” refers to something called an HTTP Response Status Code. There are a number of codes that tell the browser how…
What is a 301 Redirect?
When you move an existing website to a new URL, you need a way to let your visitors know where they can find your…
Crawlable Links: What Are They And Why Are They Important?
Whether or not you understand how the internet works (and whether or not you even want to), becoming familiar with the concept of crawlability…
Best 404 Pages: 39 Inspiring Examples of Error Page Innovation
The dreaded 404 page doesn’t have to be boring. In fact, it can be used in such a way to improve brand recognition and…
Do 404s Hurt SEO?
404s are among the most common website errors you will come across. And while you already understand they can certainly be confusing and even…
Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
Run Free Site Audit