The Blog
Linking
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What is Direct Traffic? Where Does it Come From and How to Measure It
All traffic is good traffic right? While that’s typically the case, there are different kinds of traffic and it’s important to understand which is…
Coty Perry Sep 4, 2023
How to Create Middle of Funnel Content
The golden rule of marketing is that you have to understand your audience. You need to know how they think, the questions they have…
Lindsay Pietroluongo Aug 29, 2023
How to Create Bottom of Funnel Content
Even if you have a great website and thoughtful content, that may not be enough to get sales. Why? If you’re not appealing to…
Lindsay Pietroluongo Aug 29, 2023
Is Short-Form or Long-Form Content Better?
There are all different types of content — blog posts, infographics, videos, etc. And within some of those content types are sub-types, including short-form…
Lindsay Pietroluongo Aug 29, 2023
How to Create Top of Funnel Content
People don’t get the idea to buy something out of the blue. Think about it: Have you ever decided to make a purchase without…
Lindsay Pietroluongo Aug 28, 2023
What Are Featured Snippets?
Google has several types of snippets. The standard snippet usually features a title, a meta description and a URL. A rich snippet includes the…
Andrea Gombos Aug 28, 2023
Understanding SEO Visibility
In the SEO game, there are fewer things more important than ranking higher for your targeted keywords. Your search visibility will determine how many…
Coty Perry Aug 25, 2023
What is Programmatic SEO? Examples and How to Implement It
In my journey with SEO I’ve always been trying to find a balance between scalability and quality. As we progress and publish more content,…
Coty Perry Aug 25, 2023
SEMrush vs Majestic: Comprehensive SEO Battle
SEMrush is definitely one of the behemoth SEO tools right up there with Ahrefs as the most popular option. Majestic is a little more…
Coty Perry Aug 25, 2023
Best Ubersuggest Alternatives
Ubersuggest is a powerful and easy-to-understand SEO tool and Chrome extension from Neil Patel that provides search and website data. Its main features include…
Lindsay Pietroluongo Aug 21, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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