Digital marketing is all encompassing and it makes up many of the things we do every single day. From accessing the internet to shopping online, most companies have some form of digital marketing strategy in place to reel you in…
Read MoreMarketing is a pretty straightforward topic. The goal of any form of marketing is to generate leads, attention, and awareness for a company. Within the world of marketing, there are various subsets. Stacking Inbound marketing vs content marketing is kind…
Read MoreOne of the best aspects of digital marketing in general is the fact that there is a metric for everything. Content marketing metrics are numbers you can track, study, and implement changes based on your performance. If you’re not sure…
Read MoreTo determine if your website and content offers users phenomenal value, you have to consider the E-E-A-T principle. But…what is E-E-A-T, exactly? The acronym E-E-A-T (also written as EEAT at times) stands for: Experience Expertise Authoritativeness Trustworthiness According to Google…
Read MoreYou’ve gone through the trouble of connecting Google Analytics or your marketing tool of choice to your WordPress website, but…now what? You’re gathering information, but you’re not really sure what any of it means. Every time you run a report,…
Read MoreNo matter how great a writer you are or how much of an expert you are on your topic, if you don’t know how to create optimized content, you’ll have trouble getting people to find your work online. What Is…
Read MoreWhat is search intent? The term refers to the reason why a user searches for a query. For example, let’s say you Google “how to brew coffee.” You’re not looking to buy a coffeemaker, and you’re not trying to find…
Read MoreWhen we start a website, we don’t often question where the traffic comes from because we’re just happy to see any traffic at all. Over time, you might start to wonder what sources, keywords, and devices are bringing in the…
Read MoreMarketing ROI can sometimes be hard to conceptualize whether you’re looking for clients, investors, or simply trying to please your boss. Essentially, the goal of inbound marketing is to make more than you spend. Once you’ve figured that out, you…
Read MoreThere are numerous metrics used to determine the performance of a website and user or website retention rate is simply one of them. It’s important that you understand all the metrics pertaining to your site so you can determine how…
Read MoreSpeed Up the Process of Internal Linking and Help You Rank Better in Google
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