Jetpack Forms vs Ninja Forms: Comparing Features and User Experience

In our experience with WordPress, Jetpack Forms and Ninja Forms are two notable plugins that enhance site functionality through the addition of forms. Our comparison highlights the core traits of each to help users make informed decisions.

Jetpack Forms, part of the multifaceted Jetpack plugin by Automattic, offers an integrated form-building experience. Privacy and GDPR compliance are central to its design, ensuring that only essential data is collected and used transparently. This plugin services those who seek a holistic solution within the WordPress ecosystem, coupling forms with security, performance, and site management tools.

Ninja Forms, in contrast, specializes as a dedicated WordPress form builder. It excels in flexibility and accessibility, presenting a base product that is free with the option to extend capabilities through premium memberships and add-ons. Ninja Forms is particularly user-friendly, ensuring that form creation is accessible to users of all skill levels.

Here’s a brief comparison:

FeatureJetpack FormsNinja Forms
Core OfferingPart of Jetpack suiteStandalone form builder
PricingFree with Jetpack, additional features may have costCore free, paid add-ons and memberships
GDPR ComplianceYesNot specified in search results
SpecializationIntegrated with other Jetpack featuresFocus on form building and submission management

We recognize that each plugin caters to distinct needs: Jetpack Forms suits those seeking an all-in-one solution, while Ninja Forms appeals to users desiring a tailored form-building experience. Both maintain a standard of efficiency and user experience within the WordPress community.

Installation and Setup

In this section, we’ll guide you through the straightforward steps for installing and setting up Jetpack Forms and Ninja Forms on your WordPress site. Both plugins boast an easy installation process and can be sourced directly from the plugin repository, ensuring a seamless integration with your WordPress dashboard.

Jetpack Forms Installation

To install Jetpack Forms, we first navigate to the ‘Plugins’ section of our WordPress dashboard. Here, we click ‘Add New’ and search for Jetpack by It’s important to note that Jetpack Forms is a feature within the Jetpack plugin. Upon finding it, we simply click ‘Install Now’ followed by ‘Activate’. Jetpack will then be active, and we can access its Forms feature via the Jetpack menu or Blocks Editor.

Ninja Forms Installation

Ninja Forms follows a similar installation process. We start by going to the ‘Plugins’ section and clicking on ‘Add New’. We search for Ninja Forms and then click on the ‘Install Now’ button. After installation, we activate the plugin by pressing the ‘Activate’ button. Once activated, a new menu item labeled ‘Forms’ appears in our WordPress dashboard sidebar, allowing us to manage and create new forms.

Core Features Comparison

In our analysis, we focus on the functionality that sets Jetpack Forms and Ninja Forms apart, specifically how they build forms, the variety of templates and design options available, and the range of field types and customization features.

Form Building Capabilities

Jetpack Forms offers a streamlined form-building experience suitable for beginners, with a user-friendly interface that operates within the WordPress Customizer. This allows users to create simple forms quickly. Ninja Forms, on the other hand, boasts a powerful drag-and-drop form builder which gives us more control and flexibility in designing complex forms.

  • Jetpack Forms: Integrated into WordPress; ideal for basic form needs.
  • Ninja Forms: Advanced drag-and-drop builder; supports more intricate form designs.

Form Templates and Design Options

With Jetpack Forms, we are somewhat limited in terms of pre-designed templates and aesthetic customization. The focus is on functionality rather than design. Ninja Forms excels in this aspect by providing a larger selection of form templates and extensive design options, which can greatly speed up form creation and allow for a higher degree of branding.

  • Jetpack Forms: Fewer templates; basic design customization.
  • Ninja Forms: Wide variety of templates; robust design customization tools.

Field Types and Customization

When it comes to field types, Ninja Forms offers a broad selection, including standard fields like text, email, date, as well as more specialized options such as file uploads, multi-part forms, and conditional logic. This customization allows us to tailor our forms precisely to our needs. Jetpack Forms, while user-friendly, provides only a basic set of fields, which are generally sufficient for standard contact forms but may lack the versatility required for more specialized purposes.

  • Jetpack Forms: Basic set of fields; straightforward use cases.
  • Ninja Forms: Extensive field types; highly customizable with add-ons.

Advanced Functionalities

In this section, we examine the sophisticated tools and features that both Jetpack Forms and Ninja Forms offer to deal with complex requirements. We’ll evaluate the advanced functionalities that can elevate your forms, from performing dynamic actions based on user input to processing payments and connecting with leading marketing platforms.

Conditional Logic and User Interactions

Jetpack Forms employs basic conditional logic, which can adapt form fields based on users’ responses. However, Ninja Forms offers a more robust conditional logic system. It allows us to construct complex user interaction scenarios where form fields can show or hide and even trigger certain actions based on what users select or input.

Payment Processing and E-commerce

When it comes to e-commerce, the two differ significantly. Ninja Forms supports a wide variety of payment gateways, including PayPal, Stripe, and Elavon. This allows us to integrate payment processing directly into our forms, enabling transactions for donations, product sales, and other financial interactions. Jetpack Forms, on the other hand, is more limited in its native payments functionality and requires additional plugins for full e-commerce capability.

Marketing and CRM Integrations

Both Jetpack Forms and Ninja Forms allow integrations with popular marketing and CRM platforms. Ninja Forms provides seamless connections with services like MailChimp, Constant Contact, and AWeber, making it a solid choice for email marketing campaigns and lead generation. The extent of Jetpack’s CRM integration primarily depends on additional tools and features.

Spam Protection and Security

For spam protection, both forms offer integration with Akismet, which helps filter out unwanted spam submissions. Ninja Forms goes a step further with Google reCAPTCHA, providing an extra layer of security to verify submissions are genuine. Jetpack Forms also supports reCAPTCHA, ensuring that both platforms are well-equipped to handle spam and keep our form submissions authentic.

User Experience

When comparing Jetpack Forms with Ninja Forms, we find that user experience deeply hinges on two main aspects: ease of use for newcomers to form building, and the level of customization and flexibility offered to developers.

Ease of Use for Beginners

For beginners, the straightforward design and simplicity are crucial. Jetpack Forms integrates seamlessly with WordPress and offers an intuitive user interface, allowing us to create basic forms quickly. It leverages the interface, which many users may already be familiar with. Basics like contact forms are straightforward to set up without touching a single line of code.

With Ninja Forms, a visual form builder is at our disposal, making it quite accessible for those of us without technical backgrounds. The drag-and-drop interface allows us to piece together forms with ease. However, the breadth of options available might be slightly overwhelming for beginners compared to the more streamlined approach of Jetpack Forms.

Customization and Flexibility for Developers

For developers, customization and the ability to fine-tune form elements are essential. Ninja Forms excels in this area, providing a robust set of tools that allow for extensive customization. We can make use of conditional logic, multi-part forms, and even custom CSS to meet our exact specifications.

Jetpack Forms is somewhat limited in comparison; while it does the job for basic form requirements, it lacks the depth of customization that Ninja Forms offers. Developers may find Ninja Forms more suitable when the project demands more detailed form functionality and styling control.

Extensions and Add-ons

When comparing Jetpack Forms and Ninja Forms, we find distinct differences in their approach to extensions and add-ons.

Jetpack Forms, primarily a part of the Jetpack plugin suite, offers limited form functionality within its core. To enhance its capabilities, users often have to rely on additional Jetpack features or look for other WordPress plugins that can integrate seamlessly.

Ninja Forms, on the other hand, boasts a wide array of specific add-ons designed to extend its functionality. Whether you’re looking to integrate email marketing services like MailChimp and Constant Contact, or require robust CRM integrations with platforms such as Salesforce and Zoho, Ninja Forms facilitates these through both direct extensions and third-party add-ons.

Here’s how Ninja Forms stands out in terms of available extensions:

Extension TypeNinja FormsJetpack Forms
CRM IntegrationsBuilt-in for popular CRMsLimited, via additional plugins
Email Marketing ServicesDirect extensions for major servicesLimited, may require workarounds
Payment GatewaysAvailable through add-onsUnsupported natively

In terms of other WordPress form builders, Gravity Forms and Formidable Forms also offer extensive add-on libraries. Similarly, WPForms provides addons for a variety of functionalities. Ninja Forms can be more cost-effective for those who need just a few specific features, as add-ons are often priced individually. Conversely, Gravity Forms might be more economical with a flat annual fee for access to all its add-ons.

By choosing the right form builder and add-ons tailored to your needs, you can enhance your website’s form capabilities effectively and efficiently.

Support and Documentation

In our comparison of Jetpack Forms and Ninja Forms, we meticulously examine the availability and quality of support, along with the comprehensiveness of their documentation. Both forms are backed by extensive guidance, ensuring you have the information to configure settings and publish your forms with confidence.

Community and Official Support

With Ninja Forms, we find a solid support structure that encompasses both community forums and official help. Users can access a wide range of support options including:

  • Official Support: Ninja Forms offers a dedicated support team for their premium users, providing one-on-one assistance.
  • Community Support: A vibrant community around Ninja Forms presents users with peer-to-peer support via community forums.

Jetpack Forms is a feature within the wider Jetpack plugin, and as such, it benefits from Jetpack’s professional support ecosystem. Here’s what users can expect:

  • Official Support: Available to all Jetpack users, with priority support for those on paid plans.
  • Community Support: The community forums are less form-specific but still a valuable resource for Jetpack Forms users.

Online Resources and Guides

Each contender offers an array of online resources and documentation to aid users in maximizing the forms’ potential. We analyze the online materials they provide:

Ninja Forms

  • Extensive documentation: Including how-to guides and reference materials.
  • Tutorials and FAQs that elucidate various options and settings.

Jetpack Forms

  • Detailed documentation available within the Jetpack support pages.
  • Integrated guides and tips that assist with setup and publishing processes.

Users of both Ninja Forms and Jetpack Forms will discover that both providers place a strong emphasis on empowering users through education and support.

Pricing and Plans

In examining Jetpack Forms and Ninja Forms, we notice distinct differences in their pricing strategies and plan structures which are crucial for users to evaluate based on their individual needs.

Free Version vs Premium Version

Jetpack Forms

  • Free Version: Provides a basic contact form module.
  • Premium Version: Integrates with Jetpack’s suite of features for performance, security, and site management, with various tiered plans.

Ninja Forms

  • Free Version: Comes with core form-building features.
  • Premium Version: Offers advanced capabilities such as email marketing integrations, CRM integrations, payment gateways, and more through add-ons.

License and Subscription Details

Jetpack Forms

  • License: Enhancements available under Jetpack’s plans.
  • Subscription Details: Plans include personal, premium, and professional tiers, each offering incremental features.

Ninja Forms

  • License: Access to add-ons varies based on the chosen plan.
  • Subscription Details: Plans include a single site license up to unlimited sites. Pricing starts at $99/year for personal use with higher-tier plans such as professional and agency offerings also available.
  • Money-Back Guarantee: Offers a 14-day money-back guarantee.

Integration and Automation

Our section focuses on how Jetpack Forms and Ninja Forms facilitate connection with external services and streamline processes. We emphasize their capacity to integrate with email marketing platforms, project management tools, and the use of webhooks for real-time data transfer.

Email Marketing Services

With Ninja Forms, we can seamlessly integrate with email marketing services like MailChimp, AWeber, and others through add-ons for effective audience engagement:

  • MailChimp: Automate email list subscription directly from the forms.
  • AWeber: Easy to connect for managing email marketing campaigns.

Jetpack Forms also allows for integrations with leading email services, enhancing our marketing strategies:

  • Connect to services like MailChimp using Jetpack CRM to nurture leads.

Project Management Tools

We leverage Ninja Forms’ compatibility with Zapier to connect to various project management tools such as Trello and Asana:

  • Zapier: Automate tasks between Ninja Forms and a multitude of project management apps.
  • Insightly & Capsule: Organize business processes by integrating CRM tools directly with the forms.

In contrast, Jetpack Forms integration mainly revolves around internal WordPress management tools and may require custom solutions for external project management systems.

Webhooks and Real-time Data

Ninja Forms offers webhooks, providing us the advantage of real-time data transfer, which can be invaluable for dynamic responses and instant backend updates:

  • Webhooks: Instantly transmit form data to any specified URL to integrate with custom systems.

Comparatively, Jetpack Forms might need additional plugins or custom work for webhooks implementation, whereas with Ninja Forms, setups can be made directly within the plugin interface, facilitating smooth data exchanges with platforms such as Slack.

Performance and Reliability

When we compare Jetpack Forms and Ninja Forms on performance and reliability, it’s essential to consider how these plugins handle form submissions and data management.

Jetpack Forms is known for its seamless integration with the Jetpack plugin suite, offering reliable performance for straightforward form needs. Our observations indicate that this plugin efficiently manages form submissions with minimal load impact on your server, ensuring a smooth experience for both site owners and users submitting data. However, users looking for advanced functionality may find limitations within Jetpack Forms.

On the other hand, Ninja Forms excels in its robust infrastructure that can endure extensive form submissions without compromising website performance. We’ve tested Ninja Forms for reliability and have noticed that it maintains a steady performance, even when handling complex forms and higher submission volumes. This makes it an excellent choice for businesses looking to generate and manage leads through their WordPress site.

To demonstrate, here’s a quick look at how the two stack up:

FeatureJetpack FormsNinja Forms
Submission HandlingEfficient for basic formsRobust for complex forms
Data ManagementStandard WordPress integrationAdvanced organization options
Server Load ImpactMinimalSlight, more with complex forms
Complex Form HandlingSuitable for simple formsOptimal for detailed forms
Volume CapacityGood for lower volumeExcellent for high volume

Jetpack Forms may provide a quick and user-friendly solution for those with basic requirements. Meanwhile, Ninja Forms stands out as the go-to option for users seeking extensive form functionalities and reliability under stress, making it a powerful tool for data-intensive applications.

User Engagement

In addressing user engagement, we ensure that our forms not only capture information but also interact with users to enhance participation and data quality. Our strategies for engagement focus on incorporating elements like surveys and polls, along with quizzes and other interactive forms that are designed to increase user investment and improve lead generation.

Surveys and Polls

Surveys and polls are excellent tools for gauging public opinion and gathering insightful data. With Jetpack Forms, we can:

  • Create user-friendly surveys to collect valuable feedback.
  • Customize questions to suit the specific needs of the survey.
  • Analyze results through integrated statistics for clear insights.

On the other hand, Ninja Forms allows us:

  • Drag-and-drop interface for building surveys.
  • Advanced field types for more detailed responses.
  • Built-in graphs and charts to visualize the collected data easily.

For both Jetpack Forms and Ninja Forms, email notifications play a pivotal role in keeping us updated on new submissions, which allows us to manage leads effectively and maintain continuous engagement with our audience.

Quizzes and Interactive Forms

Quizzes add an interactive layer to forms, increasing engagement and helping in lead segmentation. Here’s how we leverage quizzes:

In Jetpack Forms:

  • Design comprehensive quizzes with immediate feedback for participants.
  • Use conditional logic to tailor the quiz path based on user responses.

Whereas in Ninja Forms:

  • Craft quizzes that can score users, providing dynamic outcomes.
  • Conditional logic is also used here to ensure a responsive and customized user experience.

In both scenarios, quizzes serve as a funnel to qualify leads, deeply engaging users and ensuring that their interaction is both memorable and informative. The end goal is to maximize involvement and obtain high-quality data that can be strategically used for business growth.

Comparison to Other Popular Plugins

In our comparison, we’ll examine how Jetpack Forms and Ninja Forms stack up against other well-known plugins in the market, specifically WPForms and Contact Form 7. We aim to provide a clear comparison that focuses on feature sets, ease of use, and overall capabilities.

WPForms vs Jetpack Forms and Ninja Forms

WPForms is known for its user-friendly drag-and-drop interface and versatility. Comparing WPForms with Jetpack Forms, we see that both offer an intuitive experience within the WordPress environment. However, WPForms steps ahead with its advanced features, particularly in the premium version known as WPForms Pro. This version offers more complex form fields and marketing integration options. WPForms Lite, the free version, though more limited than the pro version, still offers a strong competition with essential features that can be sufficient for basic contact forms.

When we place WPForms alongside Ninja Forms, the latter provides a core plugin for free but requires payment for additional functionality. Ninja Forms’ free version is quite capable, but for users requiring extended features such as multi-part forms, conditional logic, and payment gateways, the cost can add up as these are offered through individual add-ons.

Contact Form 7 vs Jetpack Forms and Ninja Forms

Contact Form 7 is one of the original WordPress contact form plugins and is highly regarded for its simplicity and no-frills approach. It’s a free solution that provides basic contact form features, but it does require familiarity with HTML for customization. Neither Jetpack Forms nor Ninja Forms require HTML knowledge for form creation, making them more user-friendly for beginners.

Jetpack Forms, being a part of the Jetpack plugin suite, simplifies the form-building process within the WordPress block editor. Although not as feature-rich as Contact Form 7, Jetpack Forms offers convenience and essential features in a more integrated and straightforward package.

Comparing Contact Form 7 with Ninja Forms, the latter clearly leads in user interface and flexibility. Ninja Forms’ premium add-ons make it more scalable than Contact Form 7, and its out-of-the-box functionality is generally more accessible to users who aren’t as technically inclined.

By understanding these comparisons, we ensure that users can make educated decisions on which form builder plugin best suits their needs.

Final Considerations

When choosing between Jetpack Forms and Ninja Forms, we consider several critical aspects to ensure the best fit for our needs. Our focus pivots on key features, user-friendliness, potential sales impact, and visitor experience. Our thorough analysis yields the following insights:

Key Features:

  • Jetpack Forms: Integrated within the Jetpack plugin ecosystem, it offers essential form features suitable for basic contact forms.
  • Ninja Forms: Provides a more robust feature set, with advanced options for form building, including multi-page forms, conditional logic, and a variety of field types.


  • Both plugins offer a drag-and-drop interface; however, Ninja Forms boasts a steeper learning curve due to its extensive functionalities.
  • Jetpack Forms shines in simplicity and ease of use, making it an ideal choice for novice users.

Sales & Visitors:

  • For websites with a complex sales process requiring detailed forms, Ninja Forms’ advanced tools could be critical in capturing leads efficiently.
  • Jetpack Forms may suffice for sites focusing on visitor contact without the need for elaborate form structures.

We recommend assessing the level of complexity required for your forms and the importance of integration with other services when making your decision. It’s essential to align the choice with your website’s goals, considering both immediate and future needs.

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