Formidable Forms vs Gravity Forms: An In-Depth Comparison

Overview of Formidable Forms and Gravity Forms

When choosing a WordPress form plugin, two names often emerge as leading candidates: Formidable Forms and Gravity Forms. Both plugins serve a critical function in integrating user-friendly forms into WordPress sites, catering to a wide array of needs from simple contact forms to complex application workflows.

Formidable Forms boasts a high user rating, indicative of its strong performance and user satisfaction. It provides a robust form-building experience with a variety of features designed to cater to both beginners and experienced developers. Key features include a drag-and-drop form builder, customizable form templates, and the ability to create complex forms with conditional logic.

On the other hand, we find Gravity Forms, a plugin known for its extensive user base. Its popularity stems from its reliability and rich feature set, including an intuitive user interface, a wealth of add-ons for functionality expansion, and comprehensive support. Principles of Gravity Forms focus on ease of use without sacrificing depth in capabilities.

FeatureFormidable FormsGravity Forms
User RatingHigherSlightly lower
User BaseSmallerLarger
InterfaceDrag-and-drop builderIntuitive UI

Our aim is to provide an impartial comparison of these two formidable WordPress form plugins. We respect both for their distinctive strengths and diverse user preferences they cater to within the WordPress ecosystem.

Core Features and Functionalities

When exploring WordPress form plugins, it’s crucial to consider their core capabilities and how they enhance user experience. Formidable Forms and Gravity Forms both excel in these areas but offer different nuances in their features.

Form Building Capabilities

Our analysis reveals that both plugins provide drag-and-drop form builders, which allow for easy customization and manipulation of form fields. With an array of basic and advanced fields, users can construct forms tailored to their specific needs. Formidable Forms distinguishes itself by offering more robust front-end editing capabilities, while Gravity Forms is known for its systematic approach to form creation.

Advanced Form Features

These tools incorporate advanced features such as conditional logic, vital for creating dynamic forms that react to user input. File uploads and the ability to construct complex surveys and quizzes are available in both, with Formidable Forms often recognized for greater flexibility in creating application-like forms.

Integration Options

An impressive range of third-party integrations is crucial for any form plugin. Both plugins support popular services like MailChimp, Salesforce, Zapier, and payment gateways including PayPal and Stripe. This allows users to seamlessly connect forms with a plethora of marketing, CRM, and payment solutions.

Form Appearance and Customization

Customization is key for brand consistency, and here both platforms shine. CSS styling options allow for precise control over form appearance. Formidable Forms boasts a unique feature called Views, enabling the display of submitted entries as tables, posts, or custom formats on your site.

Management and Analysis Tools

Regarding management, both plugins offer comprehensive tools for form entry tracking and data analysis. Users can assess performance through ratings and surveys, which can be critical for gathering feedback and improving services.

Ease of Use and User Experience

The plugins prioritize an easy-to-use drag-and-drop editor, minimizing the learning curve. While both are user-friendly, subtle differences may make one preferable depending on the WordPress user’s proficiency. Gravity Forms is often commended for its intuitiveness, making it a preferable choice for those new to form plugins.

Support and Resources

Effective customer service anchors the user experience. Formidable Forms and Gravity Forms deliver extensive knowledge bases, community forums, and chat support. Both offer varying levels of training resources, ensuring users can maximize the form plugins’ potential.

Pricing and Plans

When examining Formidable Forms and Gravity Forms, we’re delving into two of the most competitive form-building solutions in the WordPress space. Let’s take a closer look at their pricing structures, and what each tier offers to help you make an informed decision.

Free vs Premium Offerings

Formidable Forms:

  • Free Version: Limited to basic form-building features and templates.
  • Premium: Unlocks advanced functionalities such as multi-page forms, conditional logic, and integrations.

Gravity Forms:

  • No Free Version (Lite version): A basic version is generally not available.
  • Premium: Offers more advanced fields, customization, and support options right from the starter plan.

Comparison of Plan Costs

Plan TypeFormidable FormsGravity Forms
Basic PlanStarts at $99/yearStarts at $59/year
Advanced PlanRanges up to $399/yearRanges up to $259/year
  • Formidable Forms provides a wider range of plan tiers, which might better suit varied user needs.
  • Gravity Forms tends to have a lower entry cost but may escalate with add-ons and advanced features.

Money-Back Guarantee and Trials

Formidable Forms:

  • Offers a 14-day money-back guarantee on all premium plans, no free trial.

Gravity Forms:

  • Provides a 30-day money-back guarantee, emphasizing their confidence in product value.
  • Free trials are not typically part of Gravity Forms’ practice; however, there are occasional promotions.

By understanding the cost implications and the levels of support and features included, we equip ourselves to decide which form builder presents the better value for our needs.

User Demographics and Suitability

When considering Formidable Forms and Gravity Forms, it’s important to assess which plugin meets the specific needs of different user groups—those new to website development and those with professional or business requirements.

Beginner-Friendly Options

For individuals who are new to WordPress, ease of use is paramount. Gravity Forms is renowned for its intuitive drag-and-drop interface that allows beginners to create forms quickly without needing to delve into code. However, Formidable Forms also offers a visual form builder, making it equally user-friendly. Both plugins offer pre-built form templates which are especially beneficial for beginners looking to streamline the form creation process.

Professional and Business Use

On the professional front, website owners who require advanced features such as complex fields, conditional logic, and integration with marketing tools may find that both plugins cater to their needs. Formidable Forms, with its ability to handle more complex data operations, may be particularly well-suited for businesses in education, health and wellness, and other niches that require detailed data collection and reporting. Meanwhile, Gravity Forms provides a robust solution that can be leveraged for professional websites seeking high-quality lead generation and automation capabilities.

Community and Peer Support

The community around a plugin can greatly affect user experience, especially when it comes to support and troubleshooting. Gravity Forms boasts a strong community, partly due to its longer presence in the market. This can be a great asset to WordPress users seeking peer-driven advice. In contrast, Formidable Forms, while having a smaller community, still offers comprehensive support and resources to its users. Both have a wealth of documentation and user forums that facilitate community assistance and support.

Available Add-Ons and Extensions

When evaluating Formidable Forms and Gravity Forms, we find that both platforms offer a variety of add-ons and extensions to enhance functionality.

Formidable Forms extensions allow for the creation of advanced payment forms and registration forms. We can utilize a range of marketing tools, including email marketing integrations with services like MailChimp and Constant Contact for targeted campaigns. For spam protection, reCAPTCHA is readily available, keeping forms secure and spam-free.

In contrast, Gravity Forms boasts a comprehensive suite of extensions known as Gravity Perks. These provide additional capabilities, from conditional logic to user-preference management. For payments, integration with PayPal, Stripe, and other gateways enable efficient financial transactions. Marketing tools and email marketing solutions also feature prominently, with add-ons facilitating connections with a plethora of marketing platforms.

Below is a summarized comparison of the add-ons and extensions offered by each platform:

FeatureFormidable FormsGravity Forms
Payment FormsStripe, PayPal, etc.Stripe, PayPal, etc.
Registration FormsYesYes
Marketing ToolsMailChimp, HubSpot, etc.Various supported
Email MarketingIntegrations with major providersIntegrations with major providers
Spam ProtectionreCAPTCHA, Akismet, etc.reCAPTCHA, Akismet, etc.

We notice that both platforms strategically align their extensions with user needs for functionality and versatility in form creation and management. The choice between the two may come down to personal preference or specific requirements for a project.

Performance and Reliability

When we evaluate the performance and reliability of Formidable Forms and Gravity Forms, we consider several aspects, such as uptime, speed, and overall consistency.


  • Formidable Forms: Known for reliable uptime, ensuring that forms are typically available without interruption.
  • Gravity Forms: Offers dependable uptime, with a commitment to keeping forms accessible for users.


  • Formidable Forms: Generally lauded for its quick loading times, contributing to a smoother user experience.
  • Gravity Forms: Recognized for efficient performance, it ensures forms load swiftly on various devices.

Performance Consistency:

  • Formidable Forms: Provides stable performance across different web hosting environments.
  • Gravity Forms: Maintains consistent functionality even with complex forms and multiple integrations.

Reliability in Data Handling:

  • Formidable Forms: Robust in managing form entries, ensuring data is captured accurately and stored securely.
  • Gravity Forms: Trustworthy when it comes to form submissions, reliably handling data even with high traffic.

We ensure that our platforms handle increased loads effectively, without compromising on user experience or risking downtime. Our consistent monitoring and updates help in maintaining performance at optimal levels. Both platforms aim to provide seamless form interactions, but individual experiences may vary based on the specific website setup and hosting conditions.

User Reviews and Community Feedback

When we explore user reviews for Formidable Forms and Gravity Forms, we notice that both plugins have staunch supporters. Formidable Forms boasts a high user satisfaction rate, reflected by an average rating of 4.88 out of 5 stars based on 84 reviews. Users often highlight the versatility and feature set as strong points.

In contrast, Gravity Forms has a slightly lower average rating of 4.65 out of 5 stars from 69 reviews. Despite this, it has a strong user base which advocates for its ease of use and robust community support.

We’ve discerned that Gravity Forms benefits from a larger community which contributes to a vast array of third-party add-ons, albeit many require additional purchases. Formidable Forms users, however, frequently mention that many advanced features come included with the base license, providing value for money.

Here’s a simple breakdown to compare:

  • Formidable Forms:

    • Rating: 4.88/5 (84 reviews)
    • Strengths: Versatility, included features.
    • Community Feedback: Positive; value for money mentioned.
  • Gravity Forms:

    • Rating: 4.65/5 (69 reviews)
    • Strengths: Community support, ease of use.
    • Community Feedback: Active third-party extensions, though often at extra cost.

In terms of feedback on user experience, both Formidable Forms and Gravity Forms receive praise for their customer service, with users of each platform expressing satisfaction with the assistance they receive. This suggests that both choices could serve their user base well, depending on specific needs and preferences related to functionality and community support.

Comparative Advantages

When choosing between Formidable Forms and Gravity Forms for WordPress, it’s crucial to weigh the advantages and limitations of each plugin. Our aim is to guide you through a balanced comparison to ensure informed decision-making.

Pros of Formidable Forms

  • Ease of Use: Users often find Formidable Forms to have a user-friendly interface, which streamlines the form building process.
  • Versatile Functionality: Formidable Forms Pro offers a wide range of tools for complex forms and data-driven applications.

Cons of Formidable Forms

  • Learning Curve: Some users may experience a learning curve due to its advanced features and functionalities.
  • Cost: While it offers powerful features, the cost can be a factor, with premium offerings being essential for the full experience.

Pros of Gravity Forms

  • Robust Ecosystem: Gravity Forms boasts an extensive ecosystem with a vast selection of add-ons provided by the developer Rocketgenius.
  • Developer Support: The plugin is known for strong customer service and frequent updates, ensuring a reliable experience.

Cons of Gravity Forms

  • Pricing: Gravity Forms may be considered expensive for small-scale users, especially when needing access to advanced features or add-ons.
  • Complexity for Beginners: The range of features and customizations can be overwhelming for beginners, requiring a steeper learning curve.

Additional Considerations

When evaluating Formidable Forms and Gravity Forms, we must consider their scheduling capabilities. Both plugins offer robust options to manage form submissions over time, but you may find one aligns better with your specific scheduling needs.

Alternatives to these plugins are plentiful. While Ninja Forms and WPForms are valid competitors in the WordPress form builder market, your choice might hinge on specific features or integrations, such as Google Forms’ simplicity or HubSpot’s CRM connectivity.

  • Ninja Forms tends to be a user-friendly choice for beginners.
  • WPForms offers a balance between functionality and usability.
  • Google Forms is a free service that excels in quick form creation and data collection via Google’s platform.
  • HubSpot forms integrate directly with their marketing and sales software, a significant plus for existing HubSpot users.

Here’s how the contenders stack up in terms of features:

FeatureFormidable FormsGravity FormsAlternatives
User InterfaceCustomizableStreamlinedSimple to Advanced
PricingCompetitiveCompetitiveFree to Premium

We’ve observed that while both Formidable Forms and Gravity Forms lead the pack, considering alternatives is crucial to finding the perfect fit for your WordPress site. Whether it’s the free access of Google Forms, the CRM tools of HubSpot, or the simplicity of Ninja Forms versus the feature-rich WPForms, your decision should align with both your current and future needs.

Final Recommendations

When weighing the merits of Formidable Forms and Gravity Forms for your website, we assess several critical factors. For a robust contact form, Formidable Forms excels with its superior user rating, while Gravity Forms is also highly regarded.

For specific applications, like file upload features or complex form needs, we suggest Formidable Forms due to its intuitive interface and functionality. Here’s a brief overview for quick reference:

FeatureFormidable FormsGravity Forms
User RatingsHigherLower
Ease of UseExcellentVery Good
Complex FormsBetter OptionGood Option
File Upload EfficiencyHighly EfficientEfficient
Customer SupportStrongReliable

If you operate an education sector website that requires detailed application forms, Formidable Forms may be more advantageous for their intricate design capabilities. Conversely, Gravity Forms also provides necessary functionality with a solid framework, suitable for less complex forms.

In the health and wellness industry, patient confidentiality and data security are paramount. Both plugins ensure secure data handling, but we encourage you to compare their compliance with health data standards closely. Your choice may hinge on specific security features each offers.

In summary, for all-encompassing form solutions with a slight edge on user satisfaction, our recommendation leans towards Formidable Forms. However, for simpler form requirements or if you favor a plugin with a longstanding reputation, Gravity Forms remains a trustworthy option.

Alternatives and Competitors

In our thorough exploration of WordPress form builders, we acknowledge the prominence of WPForms, Ninja Forms, and Google Forms as significant contenders in this space, each boasting unique features worthy of comparison with Formidable Forms and Gravity Forms.

Comparison with WPForms

WPForms is often celebrated for its user-friendly interface and a variety of pre-built form templates, facilitating a straightforward form creation process for beginners. When we compare WPForms with Formidable Forms and Gravity Forms, it’s essential to underline that WPForms balances simplicity with adequate functionality, offering a drag-and-drop builder that is highly accessible to new users.

Formidable Forms vs Ninja Forms

On the other side, we have Ninja Forms, a plugin that competes closely with Formidable Forms. A key distinction between the two is that Ninja Forms provides a freemium model which allows users to use basic features at no cost. However, Formidable Forms tends to stand out with its advanced features and customization flexibility, which are especially conducive for more complex form-related tasks.

Gravity Forms and Google Forms Contrast

Lastly, Gravity Forms and Google Forms enter a unique contrast. Google Forms offers a free platform with a seamless Google ecosystem integration, suitable for handling uncomplicated forms and surveys. Contrarily, Gravity Forms, with its extensive add-on library and robust feature set, caters to WordPress users demanding a higher level of integration and complexity within their websites.

Build A Powerful Internal Link Strategy Today

Enter your email & we'll send you 8 tips to build an internal link strategy.

And 3 things you should avoid doing with internal links.

    We won't send you spam. Unsubscribe at any time.

    Contact Form 7 vs Formidable Forms: A Detailed Comparison

    Contents1 Overview of Contact Form 7 and Formidable Forms2 Key Features and Capabilities2.1 Drag-and-Drop Form Builders2.2 Styling and Design Customization2.3 Pre-Built Form Templates and Layouts2.4 Advanced Form Features2.5 Integration with Other Services2.6 Performance and Speed2.7 Developer and Coding Support2.8 Ease…

    Read More

    Contact Form 7 vs Jetpack Forms: An Unbiased Comparison

    Contents1 Overview of Contact Form 7 and Jetpack Forms1.1 Introduction to Contact Form Plugins1.2 Popularity and Active Installations2 Core Features2.1 Form Fields and Customization2.2 Spam Protection Mechanisms2.3 Email Notifications and Management2.4 Integration with Other Services3 Ease of Use and Performance3.1…

    Read More

    Get Started with LinkWhisper

    Speed Up the Process of Internal Linking and Help You Rank Better in Google

    Get LinkWhisper Now