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Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What is Digital Marketing? The Only Guide You’ll Ever Need
Contents1 What is Digital Marketing?2 Types of Digital Marketing2.1 Search Engine Optimization (SEO)2.2 PPC2.3 Social Media2.4 Content Marketing 2.5 Webinars/Info Products3 Understanding the Importance of…
Coty Perry Sep 15, 2023Inbound Marketing vs Content Marketing: Capitalize on Your Traffic
Contents1 What is Inbound Marketing?2 Examples of Inbound Marketing3 What is Content Marketing?4 Examples of Content Marketing 5 Putting Them Together6 Can You Have One…
Coty Perry Sep 15, 2023Important Content Marketing Metrics to Understand
Contents1 What are Content Marketing Metrics?2 Types of Content Marketing Metrics2.1 Engagement2.2 Awareness2.3 SEO2.4 Lead Generation2.5 Conversion3 Where to Find These Metrics4 Final Thoughts…
Coty Perry Sep 15, 2023What Is E-E-A-T?
Contents1 The History of E-E-A-T2 What Is E-E-A-T? The Four Concepts2.1 Experience2.2 Expertise2.3 Authoritativeness2.4 Trustworthiness3 Is E-E-A-T Important?4 What Is E-E-A-T and YMYL?5 E-E-A-T…
Lindsay Pietroluongo Sep 11, 2023What Is a Page View? Plus Other Page Metrics To Know
Contents1 What Is a Page View?2 What Is a Page View in Google Analytics?2.1 The Differences Between Pageviews, Sessions, and Users2.2 Pageviews vs. Unique…
Lindsay Pietroluongo Sep 11, 2023SEO Writing: How To Create Optimized Content
Contents1 What Is SEO Writing?2 The Basics of SEO Writing2.1 Title and Headers2.2 Readability2.3 Tone and Search Intent3 Best Practices for SEO Writing3.1 Understand…
Lindsay Pietroluongo Sep 11, 2023What Is Search Intent? Here’s Why It’s So Important
Contents1 What Is Search Intent? The 4 Different Types1.1 Navigational1.2 Informational1.3 Commercial1.4 Transactional2 How Can You Determine Search Intent?3 What Is Search Intent? Final…
Lindsay Pietroluongo Sep 11, 2023Direct Traffic vs Organic Traffic: Understanding Each and It’s Benefits and Drawbacks
Contents1 What is Direct Traffic?2 Why is Direct Traffic a Problem?3 What is Organic Traffic and How to Track It3.1 Google Analytics3.2 Google Search…
Coty Perry Sep 8, 2023What’s the ROI of Inbound Marketing and How to Calculate It?
Contents1 Understanding Inbound Marketing2 Key Aspects of Inbound Marketing2.1 Content Creation2.2 Search Engine Optimization (SEO)2.3 Social Media2.4 Email Marketing3 Measuring the ROI of Inbound…
Coty Perry Sep 8, 2023What is Website Retention Rate and Why Does it Matter?
Contents1 What is Retention Rate?2 Why is Retention Rate Important?3 How to Improve Website Retention?3.1 User-Friendly Design3.2 Clear CTAs 3.3 High-Quality and Relevant Content3.4 Improve…
Coty Perry Sep 8, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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