The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
What Is a Page View? Plus Other Page Metrics To Know
Contents1 What Is a Page View?2 What Is a Page View in Google Analytics?2.1 The Differences Between Pageviews, Sessions, and Users2.2 Pageviews vs. Unique…
Lindsay Pietroluongo Sep 11, 2023SEO Writing: How To Create Optimized Content
Contents1 What Is SEO Writing?2 The Basics of SEO Writing2.1 Title and Headers2.2 Readability2.3 Tone and Search Intent3 Best Practices for SEO Writing3.1 Understand…
Lindsay Pietroluongo Sep 11, 2023What Is Search Intent? Here’s Why It’s So Important
Contents1 What Is Search Intent? The 4 Different Types1.1 Navigational1.2 Informational1.3 Commercial1.4 Transactional2 How Can You Determine Search Intent?3 What Is Search Intent? Final…
Lindsay Pietroluongo Sep 11, 2023Direct Traffic vs Organic Traffic: Understanding Each and It’s Benefits and Drawbacks
Contents1 What is Direct Traffic?2 Why is Direct Traffic a Problem?3 What is Organic Traffic and How to Track It3.1 Google Analytics3.2 Google Search…
Coty Perry Sep 8, 2023What’s the ROI of Inbound Marketing and How to Calculate It?
Contents1 Understanding Inbound Marketing2 Key Aspects of Inbound Marketing2.1 Content Creation2.2 Search Engine Optimization (SEO)2.3 Social Media2.4 Email Marketing3 Measuring the ROI of Inbound…
Coty Perry Sep 8, 2023What is Website Retention Rate and Why Does it Matter?
Contents1 What is Retention Rate?2 Why is Retention Rate Important?3 How to Improve Website Retention?3.1 User-Friendly Design3.2 Clear CTAs 3.3 High-Quality and Relevant Content3.4 Improve…
Coty Perry Sep 8, 2023What is Cloaking in SEO? Understanding Black Hat Techniques
Contents1 What is Cloaking in SEO?2 Popular Cloaking Practices2.1 IP Cloaking/Redirects2.2 User Agent Cloaking2.3 Hidden Text3 Potential Benefits of Cloaking in SEO4 Long-Term Drawbacks…
Coty Perry Sep 7, 2023What Is a Digital Marketing Funnel? (And How To Create One)
Contents1 What Is a Digital Marketing Funnel?1.1 Traditional Marketing Funnels vs. Digital Marketing Funnels1.2 Digital Marketing Funnels for B2B vs. B2C1.3 Click Funnels1.4 Marketing…
Lindsay Pietroluongo Sep 5, 2023What Is a Content Silo?
Contents1 What Is a Content Silo?1.1 What Is a Content Silo vs. Business Silo2 Why Are Content Silos Popular?3 Why You Should Identify Silos3.1…
Lindsay Pietroluongo Sep 5, 2023What Is Keyword Stemming?
Contents1 What Is Keyword Stemming?1.1 What Is Keyword Stemming vs. Lemmatization2 Is Keyword Stemming Important?3 Keyword Stemming and SEO3.1 Is Keyword Stemming a Google…
Lindsay Pietroluongo Sep 5, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
Run Free Site Audit