EWWW Image Optimizer vs TinyPNG: A Comprehensive Comparison

In today’s digitally-driven world, the performance of a website is crucial for better user experience and higher search engine rankings. One of the primary factors affecting website load times is the size of the images used. EWWW Image Optimizer and TinyPNG are two popular tools that aim to address this issue by compressing and optimizing images without compromising on quality. In this article, we will dive into the key differences between these two image optimization solutions to help you make an informed decision for your website.

EWWW Image Optimizer is a powerful WordPress plugin that offers both lossy and lossless compression options for various types of images. It helps in reducing the image file size while maintaining visual quality, thus increasing website speed and improving user experience. On the other hand, TinyPNG is an online service that focuses on lossy compression techniques for JPEG and PNG images. Both the tools come with their unique set of features and benefits, which will be discussed further in the article.

Key Takeaways

  • EWWW Image Optimizer and TinyPNG offer distinct approaches to image optimization, impacting website performance and user experience.
  • Both tools cater to different image formats and provide WordPress integration for seamless utilization.
  • Pricing, support, and security aspects vary between the two solutions, requiring careful consideration before selection.

Understanding EWWW Image Optimizer and TinyPNG

We are going to discuss two popular image optimization plugins for WordPress: EWWW Image Optimizer and TinyPNG. These plugins help improve website performance by compressing and optimizing images, which in turn reduces the load time of web pages.

EWWW Image Optimizer is a powerful tool that optimizes images in your WordPress media library. It offers both lossless and lossy compression, meaning you can choose between retaining the original image quality or compressing your images further for smaller file sizes. EWWW Image Optimizer also supports a variety of image formats, including PNG, JPEG, and GIF. This plugin has a comprehensive set of features and settings, giving users more control over their image optimization processes. For example, EWWW Image Optimizer includes an option to bulk optimize images, speeding up the optimization process for large media libraries source .

On the other hand, TinyPNG is an easy-to-use plugin that focuses on compressing PNG and JPEG images source. While it may not offer as many features as EWWW Image Optimizer, its simplicity makes it a popular choice for those who want a quick and efficient solution for image optimization. TinyPNG automatically detects the image format and sends it to their servers for compression, resulting in a significant reduction in file size without compromising on the image’s visual quality.

Both EWWW Image Optimizer and TinyPNG have been in the market for quite some time, with each boasting a large user base. EWWW has been around since 2012, and although the exact founding date of TinyPNG is not widely known, it has become a popular choice for WordPress users over the years. These plugins have evolved and adapted to the needs of their users, ensuring that they remain relevant and competitive in the ever-changing landscape of website optimization.

In conclusion, choosing between EWWW Image Optimizer and TinyPNG largely depends on your preferences and requirements for image optimization. If you need a comprehensive solution with lots of features and settings, then EWWW Image Optimizer is a great choice. On the other hand, if you prefer a simple and efficient solution for compressing PNG and JPEG images, TinyPNG is the way to go.


EWWW Image Optimizer

EWWW Image Optimizer is a powerful image optimization plugin that offers various features to help improve website performance. Among its notable features is lossless compression, allowing us to retain image quality while reducing file size. For those who prefer a balance between quality and file size, EWWW also offers lossy compression options, giving us greater flexibility in choosing our desired compression levels.

Metadata is often embedded within image files and can increase the overall file size. EWWW Image Optimizer allows us to remove unnecessary metadata during the optimization process, further optimizing our images. The plugin supports a wide range of image formats, including JPEG, PNG, and GIF. Furthermore, it also provides an option to convert images to the modern WebP format, enhancing load times as well as visual quality.

The plugin offers an automatic compression mode, meaning that it will automatically optimize images as they are uploaded to our website. This feature ensures that all images on our site are optimized from the moment they are added, relieving us of the need to manually optimize each image.


TinyPNG is another popular image optimization solution that aims to provide optimal results with minimal loss in image quality. It employs lossy compression techniques to strike a balance between file size reduction and image quality preservation. This method results in significant file size reductions while still maintaining a high image quality.

One unique feature of TinyPNG is that it specifically targets PNG and JPEG images, two of the most common image formats used on the web. By focusing on these formats, the service ensures optimal compression results tailored to these specific image types. TinyPNG also offers an option to convert images to the WebP format, which is beneficial for websites aiming to use the latest image formats for the best performance.

Similar to EWWW, TinyPNG can automatically compress images as they are uploaded to a website, requiring no additional manual intervention. This feature makes it seamless and convenient for us to optimize our images as we continue to add content to our site.

In summary, both EWWW Image Optimizer and TinyPNG offer a range of features designed to optimize our website’s performance by reducing image file sizes. These solutions provide various compression modes and support multiple image formats, allowing us to choose the best option for our needs. With automatic compression and WebP conversion options, both plugins make it easy to implement optimized images throughout our website.

Image Optimization Process

EWWW Image Optimizer

EWWW Image Optimizer is a popular WordPress plugin that we have found to be quite effective for optimizing images on websites. It offers an easy-to-use interface and a range of options for reducing the file size of images while maintaining their quality. One of the standout features of EWWW is its ability to convert images to the WebP image format. This format provides superior compression and quality compared to more traditional formats like JPEG and PNG.

The optimization process with EWWW Image Optimizer is simple and straightforward. You can either automatically optimize images when they are uploaded to your website, or you can manually perform optimizations via the plugin’s settings page. In addition to the WebP format conversion, you have the option to enable lossless or lossy compression to further reduce the size of your images. We appreciate the flexibility EWWW offers, allowing us to choose the best settings for our image quality and file size requirements.


Another popular option for image optimization is TinyPNG, a web-based tool that compresses images without the need for a plugin or additional software. The service accepts both PNG and JPEG formats, and compresses images using a proprietary algorithm that minimizes file size while preserving image quality. TinyPNG’s compression is known for being fast and efficient, making it an excellent choice for optimizing images on the fly.

To use TinyPNG, we simply need to upload our images to their website, and it returns a compressed version that we can download and use on our sites. While it doesn’t offer the same level of flexibility as EWWW Image Optimizer – for example, no WebP conversion – it does provide a highly effective means of optimizing images quickly and easily, making it a popular choice among website owners looking for a simple solution to their image optimization needs.

In summary, EWWW Image Optimizer and TinyPNG are both valuable tools for optimizing images on your website. While they have some differences in terms of features and functionality, each has its own strengths that can help improve the performance and loading times of your site. We recommend exploring both options in order to find the best fit for your specific needs.

WordPress Integration

EWWW Image Optimizer

EWWW Image Optimizer is a popular choice among WordPress image optimization plugins. With its easy-to-use interface and features, it effectively reduces file sizes while maintaining image quality. Once installed and activated on our WordPress site, EWWW Image Optimizer automatically optimizes all new images uploaded to the media library, making it a hassle-free experience for us.

There are two main optimization options in EWWW Image Optimizer: lossless and lossy. Lossless compression retains the original image quality, while lossy compression provides a higher level of compression but sacrifices some image quality. We can choose between these options based on our preference for image quality and file size reduction.

EWWW Image Optimizer is compatible with popular page builders, such as Elementor and Beaver Builder. In addition, it offers support for the WPML plugin, making it easier for our multilingual WordPress sites to benefit from image optimization.


TinyPNG is another well-known image optimizer plugin that works seamlessly with WordPress. It focuses on compressing JPEG and PNG images using an advanced lossy compression algorithm. This allows us to achieve significant file size reduction while keeping the image quality high.

Integration of TinyPNG with our WordPress site is straightforward. Once we install and activate the TinyPNG plugin, we can optimize our images directly from the WordPress media library. An API key is required for using the TinyPNG plugin, which we can obtain through their website.

TinyPNG offers support for bulk optimization, allowing us to optimize multiple images simultaneously and save time. This feature is particularly useful for larger WordPress sites with an extensive media library.

Both EWWW Image Optimizer and TinyPNG offer valuable features and integrations for WordPress users. Ultimately, the choice between the two depends on our preferences and the specific needs of our WordPress site.

Image Formats and Compression

EWWW Image Optimizer

EWWW Image Optimizer is a powerful WordPress plugin that enables us to compress various image formats, such as JPEG, PNG, and GIF files. By optimizing our website’s images, we can significantly reduce their file sizes, leading to faster loading times and improved user experience. With EWWW, we can automatically compress images upon upload, as well as optimize existing image files through bulk optimization.

One of the major advantages of using EWWW is its support for not only common image formats like JPEG and PNG but also GIF files. This allows us to easily compress and optimize a variety of image types on our website. The plugin also provides fine-tuned control over compression settings, permitting us to choose the preferred balance between image quality and file size reduction.


TinyPNG is another popular image compression plugin that specializes in optimizing JPEG and PNG images. Similar to EWWW, it can automatically compress images during upload and offers bulk optimization for existing media files. However, the primary focus of TinyPNG is on the compression of PNG and JPEG formats, rather than a wider range of image types.

TinyPNG utilizes smart lossy compression techniques that are designed to preserve image quality while reducing file sizes. This results in efficient compression and minimal visual degradation, making TinyPNG a strong choice for websites that rely heavily on PNG and JPEG images.

To summarize, both EWWW Image Optimizer and TinyPNG offer valuable capabilities when it comes to compressing and optimizing images. EWWW provides support for a wider range of formats, including JPEG, PNG, and GIF files, while TinyPNG focuses on implementing efficient lossy compression for PNG and JPEG images. Depending on your website’s specific needs, either plugin can be an effective tool for improving image loading times and overall performance.

Performance and Site Speed

EWWW Image Optimizer

EWWW Image Optimizer is a powerful plugin that boosts site performance by reducing the file size of images without sacrificing quality. With its various compression settings, we can optimize images for faster loading times and improved user experience. Additionally, this plugin offers the option to use a CDN (Content Delivery Network), which can further enhance site speed across different geographical locations. By utilizing EWWW Image Optimizer, our website’s performance can significantly improve while maintaining the visual appeal of our images.

Some key aspects of this plugin include:

  • Lossless and lossy compression options
  • Automatic and bulk optimization
  • CDN integration for faster delivery
  • Support for various image formats


TinyPNG is another image optimization plugin that focuses on compressing JPEG and PNG images to enhance site performance. It uses smart lossy compression techniques to reduce image sizes while preserving the quality and clarity. TinyPNG also offers a straightforward user experience, making it easy for us to optimize our website’s images and boost site speed.

Some noteworthy features of TinyPNG include:

  • Efficient lossy compression for JPEG and PNG images
  • Automatic optimization during image upload
  • Bulk optimization for existing media library
  • API for integration with other tools and services

Both EWWW Image Optimizer and TinyPNG contribute to a faster and smoother user experience on our website. By optimizing our images with these plugins, we can ensure that site speed and performance remain a priority, while still delivering visually appealing content to our visitors.

Pricing and Support

EWWW Image Optimizer

EWWW Image Optimizer offers a variety of pricing plans to suit different needs. They provide a free plan with limited optimization, while their premium plans range from $5 to $30 per month depending on the number of images and additional features needed. The paid plans include extra features such as WebP conversion, adaptive images, and one-click optimization. API access is available for developers who want to integrate EWWW’s services into their own applications.

In terms of support, EWWW Image Optimizer provides documentation and a comprehensive support center to assist users with the plugin’s installation, configuration, and troubleshooting. Premium users can also benefit from priority email support, ensuring their questions and concerns are addressed promptly.


TinyPNG offers a free and paid tier for their image optimization services. The free plan allows for a limited number of image optimizations per month, while the paid plans start at $25 per year and go up according to usage. The paid plans also include features such as lossy compression, auto WebP conversion, and image resizing. Developers have API access, allowing for seamless integration of TinyPNG services into other applications.

Regarding support, TinyPNG provides a help center that includes articles on how to get started, use the plugin, and troubleshoot any issues. While they do not specifically mention support for their free users, they offer premium support for their paid users, which includes email support and personalized assistance.

In conclusion, when considering EWWW Image Optimizer and TinyPNG, it is essential to evaluate their pricing plans, support services, API access, and available training resources. Both options provide various tiers to accommodate different user needs, but differ in their support experiences depending on the plan chosen. Keep these factors in mind when deciding which image optimization plugin best suits your requirements.

Security Considerations

When it comes to choosing between EWWW Image Optimizer and TinyPNG, security should be a top priority. Both of these tools aim to help improve website performance by compressing and resizing images. However, they also need to be secure to protect your website and user data.

EWWW Image Optimizer is an open-source solution that can be used on your own server. This means that all image compressions and manipulations are done locally. By keeping the images within your own server environment, you maintain full control over the security measures in place. Additionally, updating your server regularly and using a strong Web Application Firewall (WAF) can further enhance the security of your image optimization process.

On the other hand, TinyPNG processes your images via a third-party server. While this offers an easier implementation process, it also means that your images are being sent to an external location for compression. In terms of security, this creates additional considerations. To ensure the safety of your images, TinyPNG utilizes industry-standard encryption methods like SSL, and their servers are regularly maintained and monitored.

In both cases, it is important to stay on top of security updates and take necessary measures to protect your website. Using a reliable WAF can help safeguard your site from attacks, even if you’re using external services like TinyPNG.

In conclusion, we advise weighing the security considerations of both EWWW Image Optimizer and TinyPNG when making your decision. Ultimately, you want to choose a solution that not only optimizes your images efficiently, but also ensures the safety and security of your website.

Alternatives to EWWW Image Optimizer and TinyPNG

Though EWWW Image Optimizer and TinyPNG are popular options for image optimization, there are plenty of other choices available. We will explore some of the noteworthy alternatives below.


Robin Image Optimizer is a user-friendly and reliable WordPress plugin that offers both free and paid plans. This tool provides great flexibility, allowing you to choose between lossy and lossless compression, and optimize your images either automatically or manually.


Smush is another image optimization plugin for WordPress. It stands out for its easy-to-use interface and the ability to compress images without loss of quality. Smush also offers a free plan that covers the basic features needed for most users.


ShortPixel Image Optimizer is a highly effective image compression plugin with a variety of advanced features. It allows for seamless integration into most content management systems without extensive setup or configuration. ShortPixel supports both lossy and lossless image compression, giving users the flexibility to choose the best option for their needs.


Imagify is yet another useful WordPress plugin that offers a simple and efficient solution for image optimization. Their service provides options for both automatic and manual optimization, giving users the flexibility to make adjustments as needed. Additionally, Imagify allows for bulk optimization, making it suitable for large websites and e-commerce platforms.

WP Smush

WP Smush is the popular choice for many WordPress users looking for an easy-to-use image optimization tool. It offers a user-friendly interface, powerful optimization algorithms, and a variety of advanced features including responsive image resizing and WebP support.


Optimole is a well-rounded alternative for image optimization, integrating seamlessly with popular page builders and content management systems. This tool also offers a real-time optimization feature, which ensures that images are delivered in the best format and size for each user’s device and connection speed.


Kraken is an efficient and reliable image optimization tool that provides both lossy and lossless compression options. This versatile solution allows users to upload images in bulk, and even offers a WordPress plugin for increased convenience. With a user-friendly interface, Kraken delivers high-quality optimization results without any technical hassle.

Frequently Asked Questions

What are the main differences between EWWW Image Optimizer and TinyPNG?

EWWW Image Optimizer and TinyPNG are both popular image optimization plugins for WordPress, but they have some differences. EWWW Image Optimizer is a comprehensive solution with a wider range of optimization features, such as lossless compression, lazy loading, and WebP conversion. TinyPNG focuses primarily on lossy compression and has a simpler interface.

Which plugin provides better image compression, EWWW or TinyPNG?

Both EWWW Image Optimizer and TinyPNG offer effective image compression, but the results can vary depending on your preferences and website needs. EWWW provides both lossless and lossy compression, whereas TinyPNG focuses on lossy compression. In some cases, TinyPNG might result in smaller file sizes, but EWWW gives you more control over the level of compression and balance between size and quality.

What are the unique features of EWWW Image Optimizer and TinyPNG?

EWWW Image Optimizer has several unique features, such as WebP conversion, lazy loading, and the ability to optimize images stored outside your WordPress media library. It also supports the optimization of PDF files. TinyPNG, on the other hand, is easier to use and mainly focuses on lossy compression, with an online image compressor available as well.

How do EWWW Image Optimizer and TinyPNG affect website speed and performance?

Both EWWW Image Optimizer and TinyPNG aim to improve your website speed and performance by reducing image file sizes. Compressed images require less bandwidth and can load faster. The exact impact on your website will depend on your specific setup and the balance you choose between size reduction and image quality.

Which plugin offers better quality and size reduction: EWWW or TinyPNG?

It’s difficult to declare a clear winner, as both plugins have their strengths. EWWW Image Optimizer provides more options and control over compression levels, which can result in better quality, depending on your needs. TinyPNG might offer better size reduction in some cases due to its focus on lossy compression. Ultimately, the choice between the two depends on your priorities and preferences.

Are there any notable pricing differences between EWWW Image Optimizer and TinyPNG?

Yes, there are pricing differences between the two plugins. EWWW Image Optimizer offers a free version with basic features, while its premium plans start at $7 per month. TinyPNG offers a free plan with a limit of 500 image compressions per month, and its paid plans start at $25 per year. Both plugins have different usage limits and pricing structures, so it’s important to consider your specific needs and budget when choosing the right plugin for your website.

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