The Blog
The Blog
Practical guides on internal linking strategy, orphan page recovery, anchor text best practices, and getting more out of every piece of content you publish.
14 SEO Best Practices to Rank Higher
There’s a lot of do’s and don’ts when it comes to SEO. In this guide, I want to focus on the “do’s.” Here we…
Coty Perry Sep 28, 2023What is Black Hat SEO and is it Still Popular?
SEO is an ever-changing world and if you’ve spent any amount of time working in or around it, you know how true that is. …
Coty Perry Sep 22, 2023SEO vs PPC: Climbing The Digital Marketing Mountain
Would you consider SEO and PPC to be two of the most popular ways to acquire customers and drive traffic? Many would agree that…
Coty Perry Sep 22, 2023What is Bounce Rate and How to Address It?
Bounce rate is a metric in internet analytics that measures the percentage of visitors who navigate away from your website after only viewing a…
Coty Perry Sep 22, 2023What is Digital Marketing? The Only Guide You’ll Ever Need
Digital marketing is all encompassing and it makes up many of the things we do every single day. From accessing the internet to shopping…
Coty Perry Sep 15, 2023Inbound Marketing vs Content Marketing: Capitalize on Your Traffic
Marketing is a pretty straightforward topic. The goal of any form of marketing is to generate leads, attention, and awareness for a company. Within…
Coty Perry Sep 15, 2023Important Content Marketing Metrics to Understand
One of the best aspects of digital marketing in general is the fact that there is a metric for everything. Content marketing metrics are…
Coty Perry Sep 15, 2023Direct Traffic vs Organic Traffic: Understanding Each and It’s Benefits and Drawbacks
When we start a website, we don’t often question where the traffic comes from because we’re just happy to see any traffic at all. …
Coty Perry Sep 8, 2023What’s the ROI of Inbound Marketing and How to Calculate It?
Marketing ROI can sometimes be hard to conceptualize whether you’re looking for clients, investors, or simply trying to please your boss. Essentially, the goal…
Coty Perry Sep 8, 2023What is Website Retention Rate and Why Does it Matter?
There are numerous metrics used to determine the performance of a website and user or website retention rate is simply one of them. It’s…
Coty Perry Sep 8, 2023Before You Read: See Your Site Internal Link Health Score
Run the free Internal Link Checker and get your score in 60 seconds. It gives you a concrete starting point to apply everything you read here.
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